Attraction Marketing and Sales Funnels

All the buzz these days on the internet is about Attraction Marketing and having a Sales Funnel. If you're new to using the internet for Network Marketing, or for that matter, using the internet for any type of marketing, you may not be familiar with these concepts and the role they play in building your business.

So, what are Attraction Marketing and Sales Funnels? What role do they play in Network Marketing? Well, there are a LOT of people out here in cyberspace who would like to charge you big bucks to find out. I'm not one of them. Granted, I want to make money, too, just like you, but there are some very good free and reasonably priced resources available to help you.

But first, what is Attraction Marketing? Attraction Marketing, in its simplest terms, is attracting customers to you, instead of you chasing customers (or prospects). On-line, just as off-line, one of the best ways to attract customers is to build a relationship with people where they understand that you are a person they can trust-someone who is interested in helping them achieve their goals.

Nearly all of the Attraction Marketing models on-line will tell you that the best way to start building that relationship is to give away something of value for free - usually information that can be digitally delivered for little or no cost to the marketer. The purpose of the give-away is to get the customer or prospect into the "Sales Funnel" or "Marketing Funnel."

In order to receive the free information, the customers almost always have to give their e-mail address and opt-in to receiving e-mails from the marketer. There is nothing wrong with this. The customer receives something of value, and the marketer gets something of value, a way to market to a very interested prospect.

This is where the trust-building starts. If the marketer's free product delivers on the promise of being relevant and useful to the customer, the customer is likely to open the marketer's e-mails. If the marketer continues to provide relevant, useful information in his or her e-mails, the prospect is likely to buy products from the marketer, because trust has been established.

The customer was "attracted" by the free offer and then continues to be "attracted" to the offers of the marketer, because the marketer delivered on his or her promises. The customer is now in the marketer's "Funnel".

The "Sales Funnel" model is used to describe this process, because at first, lots of people opt-in for the free product. Then fewer people buy the marketer's initial offering and even fewer buy subsequent offerings, which are usually increasing in price. The customer base grows smaller and smaller, but the customers at the small end of the "Funnel" are very good customers. They are the ones spending thousands of dollars to attend the marketer's workshops, and buying the premium products.

What does this have to do with Network Marketing, you ask? Well, for the Network Marketer,the premium product is sold when the customer or prospect joins the marketer's MLM. The selling doesn't necessarily stop there. The savvy Network Marketer knows that the people in his or her downline need tools and resources to be successful at duplicating the whole process, and makes those tools available through affiliate programs. The marketer teaches their downline to do the same.

The good Network Marketer goes out of his or her way to help guide their prospects to those products and tools that are going to give their prospect the absolute best chance for success. Affiliate sales are nice. They help pay the overhead. But as we all know, the real money in Network Marketing is in building a downline that can duplicate and leverage your efforts.

These days, very few people are building substantial downlines using the old-style recruiting efforts taught by most MLM companies. If you are presently with a company, you've already found out how hard it is to get anyone to join your business. That's where Attraction Marketing comes in. You are marketing to people who already know what Network Marketing is, and are interested in that business model. And they come to you - you don't chase them. It makes all the difference in the world in your recruiting efforts.

Please visit my site for more tips on successful Marketing strategies, for both on-line and off-line.