Know Before Starting E-Mail Marketing

I have explained basics of Online Marketing and promoting business on the web in my previous articles. Today I we will focus on E-Mail Marketing.

E-mail marketing is a another method of direct marketing.Where you communicate with customers or prospective customers. We see direct mailing comes to our postal in-box, we also see flyers comes along with news papers. All these are called direct marketing. Today Permission Based Email campaign is the most effective online marketing tool after Search Engine Marketing/Advertising. When advertisements are attached or added in e-mails becomes e-mail marketing.

Advantage of Email Marketing :

First advantage of e-marketing is the cost. E-mails are affordable way to distribute advertisements to customers around the world on real time! While comparing price with any other kind of direct marketing, flyers printing costs, search marketing or take any other marketing ways. Plus e-mail messages can be easily track via many tools. Advertiser can put the link on emails along with advertisment text and images or in html format that pushes readers and recipient of the email. Over 60% of users check their e-mail accounts on daily base so its easiest way to do marketing of any product or services. Today non-profit organization also uses e-mail marketing in other way this is the best option for non-profit organization or new business to keep their budget low and reach to the world wide audience. E-mail marketing provides best return on investments.

Subject Line in E-mail Marketing:

This is most important thing in e-mail marketing. Because everyone receives up to hundreds of unwanted emails on daily base, now everyone read the subject lines, if subject line create their interest or increase their curiosity then only they will go ahead and open the email. So subject line is the heart of the e-mail marketing. Subject line must be short and strong.

Layout of the advertisment inside e-mail.

Another important thing is layout of the e-mail in marketing campaign. In e-mail marketing e-mail plays a role of public relation officer! So it is most important that how you dress up your this officer! Either you provide advertisment, invitations or any information, person should keep everything in a single paper size so if recipient decides to print your marketing e-mail it should perfectly fit into single size paper with all necessary information.

E-mail list:

Now lets say you choose your subject line and put together your campaign now whom to send? E-mail marketing can start with your friends, family,co-worker, neighbours email addresses! Since they already know you they won't have any problem receiving your email. Start saving email addresses as much as possible. When you receive forward emails with funny pictures or anything (since mass emails and all forwarded messages are getting more popular) Try to see how many email addresses you can find in that email? If you know all those people then write it down or save those emails in a text file so you can use those email addresses to send out your campaign. If you don't know people who are listed in e-mail forwarding then its not a good idea to send your campaign to all of those but what you can do is to send your campaign to the sender that send you that forwarded or funny email requesting to forward your campaign just like he/she did! Then see the difference!

Opt-in e-mail marketing:

Opt-in e-mail marketing means sender and recipient both are agreed or lets say these means permission based e-mail marketing in this case customer is seeking information on certain product or services and interested to receive e-mails,news letters, information. This is most converting marketing campaign then un-targeted e-mail campaigns.

To make your e-mail marketing affordable by time and money there are many companies out there which provides opt-in email marketing services. These companies have database of names and e-mail addresses. They will charge you to send out your e-mail marketing campaign by using their database of e-mails.

It is the best practise to choose a good e-mail marketing company which provide opt-in e-mail marketing. Many companies may offer you monthly fees, some offers slab wise fees Example : 5k,10k,100k or million email addresses. They will charge you depends on how many e-mails you want to send out. So this can be the best way to choose and even if you compare search marketing or flyer printing or any other advertisment methods - this opt-in e-mail marketing will stand out alone with its proven result and its affordable cost. Majority companies charge per month or on slab wise. I like to pay one time fees to use their database. There are very few companies are out there but its all depends on the campaign. I choose http://www.WebsiteTrafficCampaign.com for opt-in e-mail marketing this is only the company I work with since it charge only one time fees and can be send campgain on daily base to more then one million opt-in addresses plus top rated web companies are using their services but depends on your need you can choose any e-mail marketing company.