How to Make the Maximum Use of Bidding Directories By Dreweli Beth At Isnare.com Ezine Articles

Bidding directories are excellent resources to increase the visibility of a website. They have been acknowledged as methods of fruitful search engine optimization (SEO) by many experienced webmasters. For getting enlisted in bidding directories, you have to pay a certain amount. The real question then arises whether getting enlisted on such directories is worthy or not. It has to be an emphatic yes, especially for those websites that are struggling to get top page ranks.

How Bidding Directories Work?

There exist a number of web directories on the internet. These directories are like search engines in some aspects. They provide links to websites that specialize in a particular category. For example, under the "tourism" category, you can find several official and unofficial websites about major tourist spots in the world.

These directories can be classified in several ways. One major categorization is based on how these are compiled. Many directories are compiled by humans. Subject experts and volunteer editors painstakingly go through each website in a particular category and make a listing of the websites based on the relevance.

Some other directories are compiled by software packages, which are supposed to not be as reliable. The major advantage of the directories is that in certain cases they provide better results than search engines. Most of the directories allow webmasters to submit their websites for review.

Another classification of directories is based on whether they are free or paid – that is, whether webmasters have to pay a fee for getting their websites listed or not. Some of the best known directories are free. But the problem with free directories is that they contain a large pile of links. This affects the visibility of a particular website. But in paid directories, there are comparatively fewer entries so the chances of a visitor clicking on a particular link are higher.

Bidding directories are, in effect, cost-effective versions of paid directories. It has been observed that people normally click on the links that have top ranking on a directory. So, in bidding directories, you can bid for a place. If you want the top rank for your website, you have to put a higher bid price than the owners of existing top ranked website. That means if the competition is less, you can get top ranking at a lower rate. Usually, the lowest bidding amount is $1.

How Can Bidding Directories Improve Traffic To A Website?

The obvious possibility is when visitors come to that particular directory and click on the link to a site. Bidding directories are very SEO friendly and reach top places on the search results.

Secondly and more importantly, a permanent placement of the link of a particular website in a directory makes the site more visible to search engines. For this reason, you must submit the URL of your site to all the free directories apart from the bidding directory. Search engine algorithm works in such a way that the more the number of links a site has on the web, the higher will be the rank of that site in search results.

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