How to Get Website Traffic With the Easter JV Giveaway 2009

One of the major marketing events on the Internet took place last year with Guido Nussbaum's Easter JV Giveaway Contest. Pulling in nearly 16,000 new subscribers for participating niche vendors, the way it works was amazingly simple.

Top internet marketers submitted products to the program, which then uses these items to pull in potential readers. Subscribers to the program are then offered these free products as gifts, signing up for the mailing lists of the gift-givers in order to receive their download links via email. Upgraded program subscribers sign click and download each gift desired.

If you're one of the program gift-giving participants, you got a wealth of new readers and new sales leads. These weren't just “random scraping” sales leads, either. These were pre-qualified leads who had already expressed an interest in the topics or niches, and were looking for sites to provide them with guidance on the subjects they want to know more about. While conversion rates from readers to buyers varied from niche to niche, typically, the conversion ratio was much higher than for Google page searches.

However, that's last year's Easter JV Giveaway. While it set a record, participants expect that this year's program will blow the prior record out of the water. Here's why:

1) New content providers - Last year's Easter JV Giveaway was so successful that it got noticed by even more people this year. The program has already been inundated with new gifted products for this year's program, from top names in the field.

2)Enhancements in the giveaway scripts -Last year's program was so successful that it stress-tested the software; there were outages. The program host didn't anticipate the tidal wave of demand that was triggered. This year, he has rebuilt the entire platform, learning what needed to be improved. In addition to improving uptime, he has also put in two top secret innovations that will dramatically improve click through rates and conversion rates.

3)Participant prize programs - This year, to help participants make more from their traffic flood than they ever thought possible, there are some estimated $2,000 in prizes available to participants who get at least 10 upgrades.

The expectations are so high for this year's Easter JV Giveaway program that more than 30,000 unique signups are predicted. Program doors opened up for content contributors on March 17th, and the next major deadline to keep in mind is April 7th, when the doors will be opening to the public. The entire Easter JV giveaway ends on April 21st, granting a two week window to reap the benefits.

So although this is somewhat short notice for a promotion this big, join in and reap rewards. Think about what free gift you want to offer, and how to best prepare your web site for the massive influx of traffic you'll get. Remember, these are customers who are coming in and looking for something specific.

There will be 30,000 unique signups this year. What percentage of them do you want to turn into your customers?