How to Get Referrals

How to get referrals by keeping in touch and growing your network

Who was the last person that told you that they were having a bad day or needs to be cheered up?

Who was the last person that told you their wife was pregnant?

Who was the last person that sent you a business referral?

Why do I ask??? Simply because these people need to hear from you through the written word. I am not talking about sending them an email either. I am talking about them receiving something that is hand written from you, that is personal. Email is COMMON and will not make you stand out, but something hand written in the mail, other than a bill, WILL.

What did I do?

Who was the last person that told you that they were having a bad day or needs to be cheered up?

I had a young lady who cancelled for an event at the last minute because her son was rushed to the emergency room. I sent her a hand written card that was motivational in nature for her and wished her son well. Ten days later I received a hand written card from this young lady thanking me for taking the time to care about her situation. Now, lets be clear, I sent her the card because I knew she was going through a tough situation, not to try to sell her anything. However, do you think she might think of me first if she comes across anyone who needs my services?  

Who was the last person that told you their wife was pregnant?

A very nice Chiropractor (email me if you need a NYC Chiropractor by the way because he really seems to know his stuff) mentioned at one of my events that his wife was expecting any day. I sent him a hand written new baby card and included a special baby pillow as a little gift.    

I received a very heart warming phone call message thanking me for the card and gift and truly expressing his appreciation to me for taking the time to care about his family. Again, there was no sales pitch or anything like that with the card/gift, just a sincere effort to do something nice for someone. Think he may try to keep me in mind if he comes across someone that may need my services someday?

Who was the last person that sent you a business referral?
A gal I had not seen in about two years signed up for a special defensive driving class I was offering and registered one of her friends. After the event, I sent her a thank you for the referral card and included a "Save $10 on a future event coupon."

This gal who I had not seen in almost two years and since come back to three other events on her own and has brought a different friend each time. Simply showing her that I appreciated her referral not only influenced her to come back to more events, but resulted in additional referrals.

Would I have done the above if I had to go to the card store to pick out a card, hand write a message, pick up a gift, put a stamp on the envelope and go to the post office to mail it? The answer is probably not.

The beautiful thing is that I did not have to! I was able to do all of the above from my computer and it cost me less than doing things manually.

KEEP IN TOUCH WITH SOMEONE TODAY

So, think of someone you need to keep in touch with, wish happy birthday, cheer up when having a bad day, thank for a referral etc and send them a handwritten card. If you want to learn an automated system and skip the legwork, call me at (718) 757-6933.