iSnare.com - Free Content Articles Directory
Authors Contents [Advanced Search][Add OpenSearch][Job Search]
Distribute your articles to thousands of article sites for only $2 and below! Read more...

Index  Business Management
 

Strategies For Online Viral Marketing

 
[ Contact the Author] [ Send to a Friend] [ Article Publisher] [Make PDF] [ Print] [ Bookmark & Share]
 
Read our Terms of Service before reprinting this article. The submitter specified above has claimed the rights to this article.
Fredi D

If “online viral marketing” sounds like just another internet cliché to you, think again. Online viral marketing is the hottest new marketing strategy that is generating tons of cheap publicity and targeted traffic for e-commerce ventures of all sizes and industries. Online viral marketing involves taking the age old concept of word-of-mouth publicity, and revolutionizing it to suit the modern social networking and web 2.0 era.

The beauty of online viral marketing is that each customer becomes a marketer for your business which greatly reduces advertising and marketing expenses. A well executed online viral marketing campaign is widely recognized today as one of the most effective and cheap methods of web promotion.

Hotmail.com was one of the pioneers of online viral marketing techniques. Hotmail.com's use of a simple and cost-effective online viral marketing strategy to virtually monopolize the email service market is part of an internet legend. Admittedly, Hotmail.com had a great service to sell – the first online web-based free email service. But their success is due as much to their online viral marketing strategies, as to the quality and uniqueness of their service.

If you own a website or an e-business, you should seriously consider online viral marketing as a promotional tool. Online viral marketing costs merely a fraction of conventional advertising channels, but is equally effective, if not more. Read on for a few common online viral marketing strategies to get you started.

The fundamental principle of online viral marketing is that you should make it easy for visitors to share information and their opinion about your website. To this end, links and buttons are your best friends. Visitors might be eager to tell their friends about your website, but the reality is, people on the internet have very low attention spans. For visitors to tell their friends about your website, you need to make it as easy as clicking a button or link. Make sure to add a prominent “tell your friends about us” link to your website. It is a simple but very effective way to generate traffic.

Another online viral marketing rule is that you should always make sure that your promotional links and buttons are easy to find and use. There is an old three-click rule that webmasters talk about. The rule states that if a visitor is unable to find what he is looking for in three clicks, the visitor is gone forever. Keep this in mind while placing your promotional material on the website.

Online viral marketing is all about realizing the harsh reality of the internet - that the competition is cut-throat. You probably have only one shot, and a brief one at that, to arrest the visitor's attention. So if your content is obscure, difficult to understand or pointless, visitors will not have the patience to wade through it and you have lost potential customers.

A referral tool is a great way to get a lot of referrals, but if referring your site to their friends also carried a reward or incentive for the visitor, he is even more likely to click the button and tell his friends about it. A reward scheme with a reward that is particularly appealing to your target audience is a great online viral marketing technique, which IBM consultant and online viral marketing expert David Weltman calls “referrals on rocket fuel”.

To find out more information on online viral marketing, click the link below.

Important NoticeDISCLAIMER: All information, content, and data in this article are sole opinions and/or findings of the individual user or organization that registered and submitted this article at Isnare.com without any fee. The article is strictly for educational or entertainment purposes only and should not be used in any way, implemented or applied without consultation from a professional. We at Isnare.com do not, in anyway, contribute or include our own findings, facts and opinions in any articles presented in this site. Publishing this article does not constitute Isnare.com's support or sponsorship for this article. Isnare.com is an article publishing service. Please read our Terms of Service for more information.

Fredi Donosa is an Ezine expert as well as a qualified adviser for those interested in Internet Viral Marketing opportunities. You can learn more about Fredi and read additional articles on this topic at his website: Visit http://www.FrediDonosa.com

Article Tags: marketing [See Dictionary], online [See Dictionary], viral [See Dictionary]
Got a question about this article? Ask the community!
Article published on April 07, 2009 at Isnare.com
 
Rate this article:

Top 3 Steps to Viral Internet Marketing
Submitted by: Fredi D

Like a cold of flu, viral internet marketing conducts itself the same way As it spreads, it becomes more prevalent and consumes greater areas...

How to Create an Effective Viral EBook Marketing Strategy
Submitted by: Fredi D

In today’s market, there seems to be some kind of guerilla warfare of marketing Many approaches are taken to find that exact niche for branding their product across the internet...

Viral Marketing Tools
Submitted by: Fredi D

Viral marketing is like any other types of marketing in that you need the tools to get the job done The thing that sets viral marketing tools apart from most types of marketing tools is that many of them are free...

What is Viral Email Marketing?
Submitted by: Fredi D

To many, the term “Viral Email Marketing” might be weird, offensive or even dangerous But when it comes to email marketing, there are some things about the much loathed virus that one can't help but admire...

3 Ways to Define Viral Marketing
Submitted by: Fredi D

There are always many definitions to all words When you think of a word and its meaning, it makes sense to figure out where the word is derived from...

3 Viral Marketing Ideas
Submitted by: Fredi D

Blogging is one of the most effective and popular viral marketing idea’s to come into existence on the internet...

3 Tips to Effective Viral Video Marketing
Submitted by: Fredi D

Before you can use viral video marketing, it is important to know what viral video marketing is The concept of viral video marketing is to create a video that is a short clip of something ridiculous, outlandish humorous, or all of the above...

3 Steps to Creating a Viral Marketing Program
Submitted by: Fredi D

A viral marketing program is easy to create Does this sound like you...

4 Viral Marketing Strategies
Submitted by: Fredi D

Viral marketing strategies are an important tool for any company looking to expand its presence both online and in the real world...

How to Improve Your Restaurant Business?
Submitted by: Adriana N

When consumers plan to dine out, they now have a wide range of restaurants to choose from With so many restaurants available, a restaurant has to come up with ways to stay competitive...

Your Business: Reinvesting or Cashing Out?
Submitted by: Sean Teahan

Business is struggling during these hard financial times Entrepreneurs and business owners face a hard dilemma: reinvest in the business or cash out...

Restaurant Franchise Helps to Make to Business Success
Submitted by: A.Noton

It is no secret that the restaurant industry is a tough one to succeed in However, when you look at the real numbers, it is because far too many people get into the industry thinking that all they have to do is open their doors, have a good time and the profits will roll in...

Service Management Software – What is ITIL?
Submitted by: Antony Dutton

ITIL is the accepted service management service framework for best practices for the provision of Information Technology services and is a basis for aligning business needs with IT...

Service Management Software – The Challenges
Submitted by: Antony Dutton

One of the challenges in implementing ITIL in established organisations is that they already have processes and procedures in place for the business...

CRM Software – Finding the Right Solution
Submitted by: Antony Dutton

CRM software solutions have progressed considerably in recent times While the key ingredient in a successful system is always the design and planning, the software solution can also make or break your CRM...

How Can You Stay Motivated While Building a Business?
Submitted by: Simon Johnnson

When you are about to start a business online, you need a little more than just talent and technical skill to stick through the challenges and become a success at the very end...

How Can You Stay Passionate in Business?
Submitted by: Simon Johnnson

When it comes to building yourself a new business empire, one of the key things that must walk hand in hand with you is passion...

Protect Your Liquor Store With IP Camera Surveillance
Submitted by: Wesley Fernley

Unfortunately, liquor stores have a high susceptibility to theft and shrinkage However, using a proper surveillance system can prevent a great deal of this loss from occurring...

Quality and Small Business
Submitted by: Julio Olivares

For many years, the concept of QUALITY has turned into a matter of consideration by the majority of businesses...

The Paper Consumption in Small Businesses is Too High
Submitted by: Julio Olivares

Talking about the office of the future means talking about the paperless office and, more specifically, how new technological improvements can help enterprises of any size obtain cost savings and operate more efficiently using electronic documents...

Starting a Business? Understanding Your Estimated Tax Payments
Submitted by: K. MacKillop

If you organize your business as a single-owner LLC or elect to have your multi-owner LLC taxed as a partnership, you will have to pay estimated quarterly taxes to the IRS after your first year of business...

Self Storage Solution Saves Inventories From Floods
Submitted by: A.Noton

Whether it is for a business or a home, there is always a need for more space to store extra items and inventory...

Hotels Are Falling in Line With the Environmental Trend
Submitted by: A.Noton

The world is going green and there is nothing that we can do about it Companies that are refusing to get with the times risk losing a lot of business and proof positive of this is the environmental trend that many of the large hotel companies are starting to follow...

Ready, Set, Start Your Project
Submitted by: Ray Myers, Jr., PMP

Congratulations You have been assigned to manage your next project and you’re eager to get started with planning...

Isnare.com Footer Divider

© 2004-2009. Isnare Free Articles - An Isnare Online Technologies Free Articles Project. All Rights Reserved.   Privacy Policy