The Small Business on a Shoe String Budget By Lee Percival At Isnare.com Ezine Articles

Now is the time to get lean and learn how to operate more efficiently in your small business. With business hard to come by, you need to maximize expense cutting measures, but still be able to offer world-class sales and support efforts.

What to cut? In a small business, you usually do not find a lot of employees. But, yet this is something into which you should look. Do you have employees? Are they in positions of sales and lead generation? You want to keep your organization as lean as possible in regards to direct employees because employment costs are astronomical. The way in which to avoid this, or to make a cut is in implementing a toll-free 800 number and PBX system.

Other areas that need to be cut should be considered non-essentials. Rent, utilities, supplies or raw materials for physical products, etc.
An organized system can provide you with the structure you need to maintain good communications without sacrificing service and support. A good 800 number and PBX system is set up so that if a caller needs to speak to a live person, their call can be routed to reach one.

What not to cut? You cannot go without a way of making or maintaining contact with you. Your phone is still a strong lifeline to your business, even if you are an Internet based company. In fact, what you will find is that too many times, Internet based businesses only offer online ways of contacting them. This is wrong; you need to be available via phone as well. By making the calls to your business toll-free, you send out a clear statement that customers are important to you.

What should increase? You should be focusing on increasing these items if possible: create a better product or service. The efforts you place into making your product or service better will pay off in higher sales and satisfied customers.

You should also increase the methods in which a caller to your business can use to get in touch with you. Start with a dial-by-name directory on your PBX system. That way clients can push a few buttons and get to your extension easier. And if you are not there to answer, implement the ‘follow-me’ feature that kicks in and forwards to a cell phone and then a home number if needed as well.

Increase your availability to your prospects. With an 800 number and PBX system, you can be available 24x7. Even while you are sleeping your system never does. And, it will never ask for a day off or fail to appear because of sickness or a family issue.

An 800 number and PBX system becomes the “face” of your business to your customers and prospects. And it is available at very cost-effective prices. Plus, you can add on to the system. It grows as you grow your business.

There are no downsides with an 800 number and PBX system. The only thing that is standing in the way of you using one is YOU. Make it happen today.

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