Tips For Branding Your Restaurant With LED Signs By Jake Morgan At Isnare.com Ezine Articles

There is strong competition amongst restaurants to capture business from customers. Most people nowadays have very busy schedules. These two factors are important to consider when developing marketing strategies for your restaurant.

There has been an increase in household numbers in the US, yet the population has declined. What this means is there has been a dramatic escalation in single person and two person households. These households tend to prepare their own meals less and dine out more often. A recent research study found 32% of Americans dine out two days per week, while 61% eat at restaurants once a week. This translates into a large population segment seeking restaurants that appeal to their tastes and budgets.

Dual house incomes are predicted to continue to grow and, along with that growth, comes a rise in disposable income. Dual income households are likely to have less available time for regular meal preparation and more probable to view restaurants as a convenient and time-saving option. The increase in disposable incomes gives dual income households the ability to dine out more often and/or spend more of their income on restaurant meals.

With the stiff competition in the food service segment, restaurants need to find methods to attract customers. These time-pressed patrons are most likely to be attracted by advertising that tells them instantly what kind of cuisine the restaurant offers, hours of operation or special features about the restaurant’s ambiance, such as whether the restaurant is family-oriented, sports-oriented or fast food, mid-scale or fine dining.

This advertising needs to be highly visible to catch the attention of prospective patrons who are driving or walking by the restaurant’s location. Merely showcasing a menu often will not be sufficient as people may not have the desire to invest the time to read it.

A new and effective trend in advertising is a LED sign. LEDs were developed by a Russian scientist in the mid 1920’s, but have only recently been recognized for their attributes in recent years.

LEDs are the brightest lighting available. They will not fade or flicker as they age. Less than one-half of the electricity is consumed by LEDs compared to neon and incandescent signs.

LEDs are constructed of solid plastic and are extremely durable, whereas neon and incandescent lights are made of thin walled glass and, therefore, quite fragile.

LEDs has a life expectancy of 100,000 hours. Neon and incandescent lights only have a life expectancy of 35,000 hours and 4,000 hours, respectively.

LED signs offer increased options for versatility and programmability than do other types of electronic advertising signage. LED signs can display single or multiple messages and are programmable for multi-message programs. Neon and incandescent signs do not have these options.

LED signs are safer to operate as they use low voltage circuitry and generate less heat than conventional incandescent and fluorescent lights. LED signs can be left on 365 days a year, 24 hours a day, without danger because of the low voltage requirement.

Scrolling LED messages combined with combined movement, light, graphics and text will capture a consumer’s eye and curiosity, and restaurants who are innovative in their advertising have an advantage in attracting new patrons, or diners from competing restaurants, who may become repeat regulars.

Get an advantage on competing restaurants today by shopping for an affordable LED restaurant sign at a reputable online LED sign website like Bright LED Signs.com...

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