Top 10 Situations When Quality Outweighs Quantity By Bella Harris At Isnare.com Ezine Articles

The well known paragraph sited in Mill’s Utilitarianism is often believed to be misunderstood. While many people understand this to be read that Mills means that irrespective of the amount of a lower quality pleasure the higher quality should always take precedent.

While many people dispute the literal understanding of Mill’s intention, the phrase is still used to represent the fact that many times and in many situations having a material object or pleasure of high quality is far more effective both financially and psychologically than having an abundance of poor quality ones.

Below are ten different situations where for one reason or another, but basically for financial investment it is better to purchase high quality products or services rather than investing in a lower quality in vast quantities.

1. Internet email marketing: It is a myth that the more people you have on an emailing list the higher the return. You could potentially have thousands of people on a list but unless they are productive consumers they are worthless. It is far better to have one thousand good consumers who show serious interest in your products or services.

2. Food: high quality food which is appetising and fresh far outweighs a vast quantity of un-nutritious and poorly prepared food.

3. Shoes: recession dressing may be one of the latest ways to beat the credit crunch, but all style gurus and health experts are recommending that a couple of good quality shoes are far better than a copious amount of poor quality ones.

4. Clothes: Like above the influx of cheap clothes shops does enable people to buy more, however good quality clothes are a far sounder investment in the long run.

5. Wine: Wine connoisseurs will argue that one bottle of fine wine far outweighs many bottles of cheap plonk! There will be those of course who disagree, however it is highly unlikely that they class themselves as true wine connoisseurs!

6. Professional tools: Anyone who uses tools for his or her trade will agree that it is far better to but high quality tools which can be relied on than numerous inferior ones which may let them down.

7. Leaflets: professionally devised and printed leaflet will have more of an impact on potential and actual clients than vast quantities of home-made or poorly produced leaflets.

8. Friends: It is far better to have a few really good friends whom can be trusted and loved than a large circle of friends who are fickle.

9. Jewellery: rather like shoes and clothes have high quality jewellery is a much better investment than numerous pieces of poor quality ones. Back in the 70s Gerald Ratner lost his retail jewellery empire in the UK overnight by a flippant remark he made about the poor quality of the jewellery being sold in his stores. A very expensive error on his part!

10. Business cards: First impressions really do count and therefore having quality business cards to give to clients will be far more cost effective and productive than a quality of poorly made ones which look unprofessional and amateurish.

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