The 5 Key Automation Strategies You Need to Catapult Your Income!

Automation is a scary word for most people. What, exactly, does it mean to automate? Will you need to hire programmers? What aspects of your business need to be automated first? Will it be expensive? If you've never done it before, automating a business can seem like an overwhelming job. Heck, if you search "business automation" in Google, you get over 135 MILLION results!Fortunately, automating your e-mail chores is EASIER than most people realize when you know where to start, that is! Over the last 10 years, my experience with fast-growth Internet businesses has proven there are really just 5 key e-mail automation strategies that you need to focus on.

1. Collect the e-mail address and store them automatically!

Did you know that it takes an average of SEVEN e-mail contacts before the average person will buy from you? It's true.So to really maximize your sales, it's CRITICAL that you collect the e-mail addresses of visitors to your website so you can send e-mail follow ups!Unfortunately, this is where a lot of people get stuck.

2. Send custom e-mails to new subscribers (and customers!)

Email Marketing automatically perform "actions" on new subscribers like:

a. E-mail new subscribers a "welcome" message within MINUTES of receiving their subscription! (This looks VERY professional, and wins you instant credibility!)

b. Send new subscribers a FREE copy of your latest newsletter, white paper, or special industry report to establish VALUE in what you offer!

c. Add people to your newsletter mailing list automatically OR, if you have multiple newsletters, choose which newsletters you'd like them added to!

d. Automatically send NEW customers follow-up offers for similar products and boost your sales by up to 30-45%!

e. Enter their names in a contest to win a prize draw! (This is a great way to persuade visitors to give you their e-mail addresses!)

f. Forward incoming mail to any e-mail account you choose so you can follow-up with your most qualified sales leads right away!

g. Close more sales while your prospects are still HOT by following up with MORE product information and benefits automatically!

h. Automate your customer service and save time by sending "pre-written" e-mail responses to common customer questions!

3. Send professionally designed HTML and text e-mails to subscribers

Do you offer subscribers a choice of HTML or text subscriptions and find managing these different lists to be challenging? How often should you send e-mails and newsletters like this? my testing and experience has shown that, ideally, you can send an e-mail campaign and newsletter to your subscribers 3-4 times per month to really maximize your profits.

4. Handpick e-mail lists of your BEST clients and hottest leads to receive special offers.

With email marketing, it's easy to choose small, targeted groups of your BEST sales leads and customers to receive special offers. This is an EXTREMELY powerful yet very easy way to increase your sales by as much as 400%, or more! For example, here are 5 ideas for "targeted" e-mail campaigns:

a. Offer buyers of Product A a special price for complementary Product B

b. Give special "Upgrade Prices" to existing owners when you release a new model

c. joint venture with another business for a 50% profit split, and e-mail product

d. recommendations to owners of your related products

e. Invite subscribers from certain cities or states to attend special events with you.

5. Make sure your e-mail doesn't get TRASHED!

These days, you need to pay careful attention to whether or not your e-mail is getting delivered to subscribers.If you're not following the laws set out in the CAN-SPAM Act, and if you're not staying on top of your "bounce backs" and "unsubscribes".It's very easy to find yourself blacklisted by major ISPs and Spam Filters who will block your e-mail from being delivered!

Just imagine the damage it will do to your response rate when 50%
or more) of your subscribers NEVER SEE your messages! Email Marketing is designed to manage your most critical e-mail chores automatically.

a. Check the content of EVERY e-mail before you "Send" to make sure it won't accidentally trigger spam filters (sometimes changing a few simple words can mean the difference between getting delivered and getting 50% of your e-mail caught in "Junk Mail Folders!")

b. Set mailing speeds (i.e. throttle) to major ISPs like Hotmail, Yahoo, and AOL so you avoid hitting their servers too fast like a spammer.

c. Remove potentially harmful e-mail addresses by filtering using any keyword like ".gov," ".edu," "spam," "abuse," "majordomo," "listserv," etc

d. Set mailing speeds (i.e. throttle) to major ISPs like Hotmail, Yahoo, and AOL so you avoid hitting their servers too fast like a spammer.

e. Remove "bounce backs" (i.e. old, expired e-mail addresses) -- automatically!

f. Automatically delete "unsubscribes" from your e-mail list!

With e-mail marketing, you start small and then you grow with the system or you start small and you get successful because the solution is robust enough to facilitate your growth.If you're small and growing, it will grow with your business. And if you already have a big opt-in list (and you're still growing), it will work for your business, too!