Why Creative Business Cards Help Your Business By Larry Reaves At Isnare.com Ezine Articles

Your business stationery is always working for you - or against you! Your letterhead, compliments slips, invoices and stationery generally are in constant sight with someone every single day whether it is a government office, a competitor, an existing client, a prospect, member of the press or media or the public at large. More than this, stationery is long lived and can be pulled out and looked years down the line.

What your business stationery says about you is absolutely vital. Of all of the items in your stationery kit, the most important are your business cards because they are going to be the front line troops for your business identity, handed out and passed around in volumes by sales staff, executives, administrators and not forgetting the CEO! Your business card will say a lot about you and not just the information you have printed o upon it, so it pays to invest some time and energy in getting your business card design just right.

You can look at the same boring corporate design business card if you like but try some of these suggestions and see what you take away from them.

Make Your Card Look Like Something it Isn't

Try a card that has all of your information and contact details on it but turn the card into something else such as a cinema ticket, grocery coupon or luggage tag. This makes them stand out because they are looking like something they are not but they perform exactly the same function and as many business cards are never going to become a talking point at the water cooler, these certainly will.

Use Vibrant Color Images

If you have a drawer full of white, plain looking cards you are going to have a very hard time standing out from the crowd if your business card is also a plain, white card - here's an opportunity to stand out by using a vibrant color set and better, a really good image that dominates the card such as a tropical sea blue or foliage green as backdrops to the card itself.

Don't Use Paper

There are other materials you can use instead of simply card stock; the issue becomes the cost involved when you are using non-standard materials however, these really do stand out from the crowd and are likely to be kept forever instead of being lost in an office desk drawer.

Embossed metal really makes a statement and you can combine the metal card with something functional such as a letter opener - it is still the same dimensions as a business card but clearly something different. Perspex also makes a good business card with a clear, see through "card" and your contact information embossed or printed over it.

Opt for an Alternative Shape

You don't have to be square with your business cards; you can opt for different shapes for your business cards as they are primarily used to provide a permanent aide memoire for your business information. You can use circular or odd outline shaped cards but remember they must be able to be kept in a wallet easily enough - there is no point in making a statement that becomes simply inconvenient.

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