Retail Display Shelving By Russell Neal At Isnare.com Ezine Articles

You already know that how you arrange your shelving plays a key role in making it possible for employees and surveillance cameras to monitor the honesty and character of your customers. Display Shelves that are easy to move around allow store owners to make quick, cost effective changes to their store layouts..

The compact size of an Easy Rack shelving display unit makes it both unique and highly versatile. Measuring only 48” across, a double-sided or single-sided display shelves can be combined with any number of equivalent pieces, or it can be moved to a special location as a standalone display. Being able to build custom displays and aisles in a short amount of time can make a store look “happening”, because every time shoppers come in, they see something slightly different and more exciting than before. This is a great way for retailers to differentiate themselves from competition—particularly if they are running small, privately owned stores competing with larger, corporate retail chains.

Display shelving units by Easy Rack feature some significant advantages that can help a business owners position their best products in locations that are most likely to generate serious interest on the part of shoppers. For one thing, they are brightly painted in a variety of colors and can be blended with interior design or holiday decorations. They can also be placed in locations where many retailers miss good merchandising opportunities. For example, in a store that has two entrances a significant distance apart, a double-sided display shelving unit can be placed to showcased dollar items or children’s toys to immediately grab the attention of people walking in.

In another case, a smaller store with a row of windows along one side wall can install interconnected 48” single-sided shelving display units in an exact proportion to the dimensions of the window. This takes advantage of natural lighting and makes full use of floor space without creating an eyesore with a display unit that is too tall. Also, it prevents shadows from falling into the store, which would be the result of stacking larger shelving display units against a window and blocking a portion of the light coming in.

Investing in better gondola display shelving can also help with loss prevention.
Many times, stores want to get the tallest shelving display units available so they can merchandise the largest amount of inventory possible. This can backfire, however, when people use exceptionally tall display shelving as a place to hide behind while shoplifting. Instead of suffering hundreds or even thousands of dollars in losses to theft, it is better to stay with vertical heights of no more than 72-84”. While this would be a limitation in units that are less flexible than those sold by Easy Rack, it is easily overcome by the adjustability of the individual shelves on the displays themselves. By varying both the height and the depth of each shelf, a stocker can create more cubic volume in a shorter display unit, allowing more light to reach the products evenly from top to bottom, and allowing larger, more valuable products to be prominently featured at the top of the rack rather than on or near the bottom.

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