Personality Really Can Impact Marketing Strategy By Scott Lindsay At Isnare.com Ezine Articles

I was reading a report recently indicating that because every individual has a certain temperament exercise options may be important to success in weight control and physical stamina.

For instance if an individual is more inclined to enjoy time alone or may be a bit introverted they would likely prefer exercise that allows them to be alone. This could include biking or running in an environment away from the gym. If an individual is more outgoing or extroverted they might like the atmosphere created in an exercise class setting. Obviously there would be multiple temperaments that fall in between with accompanying exercises to consider.

If you own a business you know the value of advertising, but I think we can apply the above logic to uncover why some advertising or online marketing ideas just don't feel right. It may just be based on your own personal temperament.

Personality Profile

Introverted – This individual will be highly creative and craft exceptional product lines. They pay strong attention to detail and don't often mind doing the extra work needed to get things done. They may struggle with interpersonal relations because they don't really like small talk, but aren't sure how to engage in something more meaningful. These individuals don't really like talking about what they do they simply do it. The introvert will have fewer visible friends, but any relationships that are built will be strong.

Extrovert – No one is a stranger to this individual. They are geared to connecting with people and are extremely adept at marketing because they aren't afraid to talk about their product, services or the things they are interested in. They may seem less creative when it comes to product creation (not universally true), but they are exceptionally creative in marketing. The extrovert doesn't mind small talk and they've got plenty of friends.

Business Impact

Introvert – It will take leaving a personal comfort zone for the introvert to develop certain marketing strategies. They will need to learn the art of networking and develop both consumer and business-to-business contacts in order to maximize growth potential. They may easily adjust to creating a banner or Pay Per Click (PPC) ad or even using Search Engine Optimization (SEO) strategies because these can all be done apart from human connection.

Extrovert – Marketing may seem easier to this type of individual. They will thrive on personal and business blogs, social media such as Facebook, Twitter or MySpace as well as applicable forums. They will enjoy going to where the people are and pointing them in the direction of their product or service. They may be less inclined to worry too much about SEO strategies because they concentrate more on how to get someone to come to their site today than how to develop a long-term approach to marketing.

In both cases it will require discipline to learn what you may be lacking in your willingness to market your business or yourself. If it becomes too difficult you may decide to hire an outside marketing firm to manage the details you find most difficult to accomplish on your own.

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