Benefits Of POP Displays For Retail Sales By Tom Tran At Isnare.com Ezine Articles

POP Displays are vital sales promoting elements of every retail store. Research papers from the Point of Purchase Association International (POPAI) state that at least 70% of product selections are made within the store. Countless products in the stores are competing for customers’ attention, so you need to be creative in how to feature your product using Point of Sale display solutions.

POP Displays are more than just retail racks-- when used properly Point of Purchase displays are custom designed promotional tools. They help to increase your margins and sell more product. There are generally three main types of POP display:

Floor standing displays account for the biggest group of retail displays. They are designed to be placed on the retail floor and are versatile in size, shape and style. They can hold and promote a large variety of products from a broad range of categories. A stand alone POP display they can effectively make a brand stand out.

Countertop POP displays are smaller displays mostly found on top of cash/wrap counters or on endcaps. They can promote items that customers decide to purchase impulsively, when standing in front of the POS display.

POP Signs, including digital signage, LCD signs, and custom designed graphics make your product get noticed and draw attention to the brand. This is a highly effective and relatively economical way to get your brand message to potential customers.

Deploying custom POP Displays with correct positioning you can influence consumers’ buying behavior, more often than not resulting in increased sales. An eye catching merchandising display will help your product get noticed.

Impulsive buys tend to happen mostly with products on attractive POP displays or on counter top displays near the cash register when the customer is on the way to leave.

If you are store owner, then retail space design and choice of POP displays will help you differentiate from other stores and persuade shoppers to stay longer or come back to purchase. Without a highlighted store design with smart POP display positioning customers automatically associate the store with a cheap warehouse and won’t accept to pay a higher price for quality products.

If you are manufacturer and want your product stand out within many of the stores it is distributed, you will surely need a unified Point of Purchase display design for your product display. The purpose using a creative POP display is to strengthen your brand message consistently in every location to attract a deeper level of attention from customers.

You should try contacting several POP display manufacturers and merchandising solutions companies and discuss your plans. It depends on what kind of products you are aiming to display, the size of your retail space and the predefined store theme there will be many options available to match your needs and budget. We recommend to work with leading designers with proven industry experience and good customer testimonials to ensure you get the best POP displays and a high return on your spend.

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