Article Marketing - 5 Steps To Writing The Perfect Article

Article Marketing is an extremely effective way to generate traffic to your website or product. Writing the perfect article positions you as an authority in your field and it’s absolutely FREE. This is the most cost effective way for you to market yourself.

Step 1

Decide on what topic you are going to write about and research it thoroughly. Decide on the keyword that you are going to use. When you write your article you are going to write it in an informative and helpful way. You don’t have to be an expert. Just express yourself as you would normally.

Article ideas and formats you should follow

A) Write a how to or an article full of tips.
B) Write a top 10 article.
C) Write an inspirational article.
D) Write a testimonial or review of a product, service or method.
E) Write an interesting story that has happened to you.
F) Write an article about a hot topic in forums.
G) See what your competition is writing and base your ideas around that.
H) Write an article on a growing trend that you are seeing.

Step 2

Your title is extremely important as this is what captivates the interest of your reader. The key to having a successful title so that your article will be read is to use numbers in it. Psychologically it alerts the individual to your title. In addition you can use how to or tips. When writing a review or testimonial add exposed or uncovered. Your title needs to be short and to the point so that it grabs your reader’s attention. Always have your keyword at the beginning of the title.

Here are some examples

A) Make Money Online – 10 New Ways.
B) Internet Marketing – The Top 10 Secrets Exposed.
C) Article Marketing – 5 Steps to Writing THE Perfect Article.
D) Make Money Work at Home - 5 Brand New Tips.

Step 3

Your article summary is of equal importance. It needs to have a beginning, middle and end. Your beginning should start with something like, finally or at last. Your middle is a description of what you are writing about but written in such a way as, imagine if. Your ending is a call to action. My description for this article reads.“Finally there is a way. Imagine what it would be like to write THE perfect article and generate a substantial amount of FREE traffic to your website. Now you can with this article.” The other importance of a powerful title and powerful description is that these are what people will see in their search engine results.

Step 4

Your article body information should be between 400 – 500 words long. It should be helpful, informative and give your audience good advice. It should repeat your keyword at least three times. Once in the beginning, once at the end and once in your link back to your website.

Step 5

Your authors resource box is where you want a call to action. This is so important but too many people do it completely wrong. They simply add their name and website address. The objective of article marketing is to get your reader to click on the link that you display. Therefore you have to give them a call to action. This is most effective when you offer them something for FREE. View mine below as a good example.