How to Find the Best Adsense Keywords

Everyone wants to find the best yet quickest way to do things and for some reason this applies more to Google’s Adsense than most other things. However, the best way to find Adsense keywords unfortunately isn’t the quickest way. The best way requires that you compile a keyword list based on your chosen Adsense theme. The quickest way to get the keywords on the other hand requires that you download a generic list from the Web. Generic lists don’t focus on your strong points and more times than not they are often out of date.

In this article we’re going to focus on how to find the best Adsense keywords. The process is simple but can take some time. The first step involves using Google’s keyword discovery tool. This can be accessed through Google for free but it requires that you fill in a CAPTCHA input field every time you use it. To have uninterrupted use you need to join Google’s Adwords program.

The discovery tool is incredibly powerful and it gives you the physical data you need to be able to discriminate between which keywords are useful and those that are not.

By entering words related to your chosen theme into the input field, it gives you a list of alternative related words. It also tells you the amount search queries there has been related to each word in the list over a period of a month. The more search queries there are the more popular and in demand a keyword is.

Now you are in a position to start isolating potentially profitable keywords related to your chosen Adsense theme. With this data you can start to compile a table (or better still a spreadsheet) comprised of three columns (keyword, demand and supply).

Based on the information gathered using Google’s keyword discovery tool you can begin selecting the most in demand and appropriate keywords based around the topic of your Adsense website. You can choose 20 so keywords, but avoid making them too long when you’re just starting out. If you’re building a niche website the idea is to keep it focused and specific (too many keywords diffuses the theme of your website). In the second column you can start adding the data gathered from Google’s keyword tool in the demand category.

The information for the third column is obtained using Google’s search engine itself. By using the ‘allinanchor’ Google operator you can gain an idea of the level of supply out in the websphere catering for the information regarding your keyword of choice. A high supply means that there is a lot of competition for the keyword, meaning that it is possibly oversaturated and should be avoided if possible. So to acquire the information we need all we need to do is put the following into Google’s search field:

allinanchor:keyword under investigation

For example:
allinanchor:supermodels
allinanchor:free mobile ringtones

The keyword under investigation could be a single keyword or it could be a combination of words making up a keyphrase. After a query has been submitted a figure on the upper right section of the screen tells us how many sites have links that contain the exact keyword(s) we’re investigating. The sites that these links are pointing to are our direct competition. We can then enter the data into our table.

With this three column table you can assess the true potential of the keywords you have chosen to investigate. The data can be used to compare the levels of demand of a particular keyword with its level of supply. It gives you a clear idea of the types of keywords used most often by potential visitors to your site. And most importantly it gives you the keywords you need to construct the titles, filenames and content of your website.

It is a good starting position for those just starting an Adsense project. But the figures though very useful can still be a bit daunting. As they are, the data gives you an idea of how good some of the keywords are but some of it can be quite confusing. Fortunately, the figures can still be manipulated further to produce a final definitive figure called the keyword Potential Index (KPI). The keyword Potential Index is a value that is worked out for each keyword that measures its potential usefulness in a simple 1-10 scale.

The extent to which you want to research your keywords is up to you. The deeper you dig the greater the reward. But has mentioned, digging takes time and requires patience (qualities rare in most Adsense newbies). Contrary to what we read daily on the Web, Adsense is not a ‘get rich quick scheme’. You can get rich using Adsense, unfortunately the process isn’t quick.