Email Newsletters: A Guide For New Email Marketers By Henry Cass At Isnare.com Ezine Articles

New to the email marketing scene? Trying to create a newsletter and not sure where to start? Don’t be intimidated by the task that awaits you! With the handy newsletter templates that are available, free online, making newsletters is a cinch.

The first step is to identify what you want the goal of your newsletter to be. Your personal goal should be clear, so that the message comes across strongly. Make sure the crux of your message is somehow summarized in the subject line of your e-mail. This is a very critical thing to remember – many people don’t even open an e-mail if the subject line is not specific enough to catch their attention. Also, be sure not to use excessive punctuation or abnormal capitalization in your subject line. These are immediate flags for Spam and will be therefore be a waste of your efforts.

Solid and catchy copy is a first priority. Because certain design features can get lost in certain email services, be sure that your copy is to the point, and easily accessible upon a quick viewing of the email. Keep your sentences short, casual yet professional. Don’t underestimate the importance of the Subject line of the email: often this one phrase will deter your reader from opening the email. On the contrary, it could be what sparks them to open the email and read the contents with a newfound interest. These are sure ways to provoke a response from the reader.

The design of the newsletter is another important element as it it’s the first thing that hits the eyes of your reader. It’s easy to get carried away in design that might be aesthetically beautiful but not necessarily effective as far as deliverability in all email services. Try to find that delicate balance between practicality and design. Use colors that match the mood of your newsletter – if it is festive, make the newsletter have a lively tone. Send test emails of your newsletter to various e-mails accounts and open it on different computers as well. Images and colors appear differently between desktops, laptops, Macs and PCs, and so on. Check all of these to make sure that its appearance has consistency. Try not to rely too much on fonts and formatting such as bold or italics to create an impact. Many times, these will get lost if your message is viewed as text-only. Take advantage of the features that are more likely to get viewed.

Finally, you’re ready to send off your newsletter! It’s important to find that delicate balance of how many times it is appropriate to send your message, and at what intervals. If you inundate your clients’ inbox with your messages, they will likely get turned off and delete them in the future even if it something that may be relevant to them. Send a friendly reminder a bit in advance and then again send the message on the day of your offer or event.

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