Internet Marketing Strategies

With the world Economy in recession there are certain strategies you need to put in place for your business to survive.

These strategies will dramatically reduce the chances of your business being crushed by the credit crunch, so whether you are just starting off in business or already have an existing business and want to make sure you're still operating in two years time implement the 5 strategies below.

Strategy 1

If your business doesn't have a website then get one! This may seem really obvious but have you noticed how everything is going online.
I recently noticed that even our local business guide, the twenty page booklet that comes through your door once per month, detailing small local businesses has taken the step.

You may say to yourself that the internet is far too big for my small business to be found, well with the highly targeted traffic generating methods I show you, you will soon have qualified customers coming into your business.
It doesn’t matter whether you have a hair dressing salon, plumbing service or sell online products for download my strategies can be applied.

Strategy 2

Create a lead generating page or website not a direct sales page. Why because 99% of people that arrive at your website leave with in the first 7-9 seconds without taking any form of action.
They simply glance around the screen and hit the back button if nothing on the page immediately grabs their attention.

Ensure your website isn't a glorified version of your sales brochure. Make sure you don’t speak solely about your business, for example don’t display “Welcome to my business, we have been operating for 20 years, have five members of staff" etc etc.
Your site needs to be based around how your product or service will benefit your customer, this needs to be clear from the moment your visitor arrives at our site.

Strategy 3

Offer the visitor to your site something for free in return for their email address.

This encourages your potential customer to look more closely at what you offer, it allows you to send the customer a report, product sample or demo which in turn can be used to start building a relationship with your customer.

Once your customer sees the value in what you offer the chances of making the sale increase, build up your customer relationships, give your customers the opportunity to try, read or experience your product and your sales will increase.

Strategy 4

Use email marketing to continue to build the relationship with your customer.
It’s a known marketing fact that on average it takes 7 points of contact before a customer decides to buy your product or service.
With email marketing, making contact with your customer can be done quickly and easily with out cost, what other method of marketing can you think of that achieves this.

People like to shop but hate to be sold, so if you keep in contact with your customer build up your relationship then offer a product that will benefit your customer your sales will increase.

Strategy 5

Use multiple traffic systems to generate visitors to your website.

Most people assume that once a website has been built, it will instantly receive customers the moment it is published to the internet.
Even if you have spent hundreds or thousands of pounds on web design this is just not going to happen.
There are strategies you can apply to receive customers instantly, but most will cost you money.

However there are loads of ways to bring qualified customers to your business, some strategies will cost only your time to implement others cost money just as any form of advertising.