How to Make Your Email Subject Line More Interesting By Karrie Beth At Isnare.com Ezine Articles

Looking to spice up your e-mail marketing campaign? Need that special something, something snazzy, stand apart, and attention grabbing for your subject line? The subject line is the most important, and often undervalued, aspect of an e-mail. Here are a few ways to give it that spice that you’re looking for.

Create an approach to your subject line that isn’t going to go unnoticed. Think of successful newspaper headlines – in a short space, you capture the essence of an entire article. From a newspaper headline, you can get the gist of a story and the angle all at once. That should be the aim for your subject line. Make sure the most important words are used at the beginning of the line, in case it gets cut off in different e-mail services. These key words could be dates for ending offers, an early-bird special, or a sneak preview. These types of subject lines will entice a viewer because they are being given a unique chance at something special for them.

Make your reader feel like he or she is being addressed personally, not among thousands of others who will get the same message. The moment customers get the feeling that a message is just another generic sales attempt among many others; they won’t even click the message to open it. It will go straight to SPAM or trash. When a customer receives a message that seems tailored to him or her, it is more likely to be opened. Insert a first name, such as: “Janet, 1 Day Left of Bargain Prices.”

To further personalize, use other details you may have about your clients to make the subject line specific. If you know what city or state customers live in, insert that information if it fits with your subject. For instance, “Jack, Find Affordable Apartments in Springfield.” A client would be happy to see that detail, and perhaps more convinced to open it. If you have their birth date, you can send a special offer and wish them Happy Birthday on this day.

It’s also important to mention the most critical information at the beginning of your subject line. Subject lines usually allow a space of about 50 characters, although this can vary from service to service. The safest way to avoid any discrepancies is to be sure to mention the most important keywords, dates, prices, offers or events right at the beginning of the subject line. This way, the reader is guaranteed to see the information that is at the crux of your message.

The subject line is the first thing the reader will see – it’s important to give it that time and attention when you are crafting it. Make it so they can’t resist opening it. Try several different options that work for your e-mail, and test them by sending them to a sample group. You can gauge which subject lines work best from the response and use the same concept for future campaigns.

Published At: Isnare Free Articles Directory http://www.isnare.com
Permanent Link: http://www.isnare.com/?aid=416011&ca=Marketing

Important Notice DISCLAIMER: All information, content, and data in this article are sole opinions and/or findings of the individual user or organization that registered and submitted this article at Isnare.com without any fee. The article is strictly for educational or entertainment purposes only and should not be used in any way, implemented or applied without consultation from a professional. We at Isnare.com do not, in anyway, contribute or include our own findings, facts and opinions in any articles presented in this site. Publishing this article does not constitute Isnare.com's support or sponsorship for this article. Isnare.com is an article publishing service. Please read our Terms of Service for more information.