AdWords and PPC Are Old News

You know what’s really driving me nuts (and probably you as well)? The fact that about 90% of the systems and courses available on the net right now are all teaching the exact same thing!

Everyone is taking the same AdWords or PPC training guide, changing it a tiny little bit and then re-selling it as some brand new, never before seen system that will create millions for you.

And it's all the same regurgitated information! All people are doing is simply slapping a new cover on an old ebook and call it new.

It's really incredible that so many people are getting away with this, and even more incredible is the number of people who get "taken" by this shady practice each and everyday.

AdWords and PPC are old news, they were great 4 or 5 years ago, but these days you've got to spend months and thousands of bucks perfecting your technique before you have a chance.

I swear Google is making it harder and harder to spend money with them. And if you’re an affiliate marketer forget it, you can’t just send people to your affiliate link any more, you now have to create your own landing page to get a better page (quality) score or your ads won’t be shown.

Also think of the cost of AdWords and PPC. Bidding on keywords can cost a small fortune and if you don’t know what you’re doing you can burn through your money blazing fast and still have nothing to show for it.

Sorry, it's just the truth. If you're a one-man-show it's going to be a long, bumpy and expensive road.

So what's the solution?

Screw AdWords and PPC! Let's do something new.

Wouldn't you rather plug into a marketing machine that has almost zero competition?

Say goodbye to weeks of AdWords and PPC frustration. Say hello to the largest untapped and fasted growing marketplace on earth.

Enter Cell Phones...

Did you know that out of the 303 million people in the United States 250 million of them own a cell phone!!

Right now over 61% of the World population uses a cell phone on a regular basis. That’s over 4.3 Billion cell phone users worldwide and those 4 Billion plus people look at their cell phone dozens of times per day.

You can reach more people via their cell phone than any other media on the planet. More people have a cell phone than have a television, computer, internet or anything else you can think of!

The most incredible part is that the cell phone market is virtually un-tapped. Imagine being the first person to figure out that email was a good way to promote products to people back in 1998.

Can you imagine how much money that person made?

This is the same situation, it's virgin territory, and with 4.3 Billion people in the market and tens of thousands more joining every day the market just keeps getting bigger, and the growth isn't going to stop any time soon, so there will never be any danger of over-saturation.

Compare the cost of the average AdWords or PPC campaign to Cell Phone Advertising, now I am being conservative but on average your keywords for a AdWords or PPC campaign will cost you around $1.50 to $2.00. Yes I know it may be less or more but on average it’s about this amount.

You can do the same advertising on cell phones for 5 CENTS, No that’s not a misprint, I said 5 cents. (It’s even as low as 3 cents). Try finding top keywords with Adwords or a PPC campaign for this amount… good luck.

Let’s compare, shall we…

If you had a budget of $50 per day for Adwords or PPC and you had to spend a $1.50 for your keywords, you could ONLY afford 33 clicks per day and then your budget is gone. Only 33 people would see your offer.

However if you were advertising on Cell Phones and it only cost you 5 cents per click you could have 1000 clicks before your budget was done for the day. Now 1000 people could see your offer in a single day.

Who do you think will make money faster?

I just did some cell phone advertising using a $50 budget for the day with a 5 cent click rate, plus I ONLY advertised on iPhones, which is only 11% of the market and here are my results.

I got 63,985 impressions, I generated 1000 clicks (it could have been more but I only budgeted for $50) and my click thru rate was 1.56% and I made 19 sales.

The cost of my product was $47, less the $50 dollars for advertising I made a PURE PROFIT of $843 in one day. Not bad for only spending $50.

That’s all well and good but before you jump into Cell Phone advertising there are a few simple steps you have to take when analyzing and attacking a new market:

1) Find a way to get your message out to the people who are looking for what you're offering.

Solution: Search in Google for Mobile Advertising Platform these are companies that will delivery your message for you. Make sure you check each company out before you sign up, you don’t want to be associated with a company that spam’s.

Here’s a little tip, avoid big companies like Google who have a cell phone advertising division through AdWords. You will need to spend a big chuck of change to advertise with them, which defeats the purpose of more cost effective advertising with cell phones.

2) Find the right product that you can promote to the people in that market for a commission.

Solution: Market your own product or use Clickbank. At Clickbank you will find tens of thousands of products you can offer. Just remember any web site you send people to CANNOT have video. The video used on websites is not compatible on cell phones.

Here’s a tip: find products or services on Clickbank that offer recurring payments, IE: membership programs. Remember my example earlier where I made $843 in one day, well that was to a membership site so I will make that amount every month.

3) Develop a method to present the product you choose in a way that motivates people to buy it.

Solution: Simply write eye catching and motivating ad copy for your cell phone ads. Keep in mind you have a limited number of characters to do this (usually no more then 35), so practice, practice.

Here’s a tip use words like Touch Here in your ad. People that use iPhone have touch screens so they are already in the habit of touching to navigate their phone.

4) Fine tune your plan and repeat it as many time as possible to maximize your earnings.

Solution: Test, test and test again. Because cell phone advertising is so effective you can see your results immediately. This gives you the opportunity to see what’s working and what’s not and make the appropriate adjustments.

I just mentioned the iPhone, here’s how big and untapped the market is. Did you know that the Apple iPhone only has an 11% Market Share in the Cell Phone Industry as of Q1 2009?

What about the other 89% of the people?

For all you stat buffs it breaks down like this:

Apple (iPhone) 11%
HTC 5%
Fujitsu 4%
Other 19%
Blackberry 20%
Nokia 41%

When I took marketing, one phrase stuck with me during my studies. “If you want to be successful in marketing see what everyone else is doing and do the opposite”

So get out there and STOP doing what everyone else is doing and carve your market place in a new and untapped market of Cell Phones. If you want even more information about this untapped market place just click the link in my resource box at the end of this article.

To Your Success
Leo Emery