What Constitutes a High Roller at an Online Casino By D. Tracy At Isnare.com Ezine Articles

The average casino presumably has similar running costs. While profits and margin requirements will differ, there is still probably an internal 'definition' of a high roller that runs across most online casinos. So, what is it?

Some online casinos offer clues, and they are based on the comp system. These casinos generally allocate player VIP levels based on comps earned in a month. This has more to do with amounts wagered than amounts deposited. Scoreboard tournaments offer another insight, such as who wins most often, and what they scored. In merely the first round of the Grand Prive contest this year, the winner amassed over 3 MILLION points.

All online casinos differ but the themes are the same. Looking at one very large casino group I am aware of, their top tier is based on earning 20,000 pts/mth, although not necessarily every month. Another casino group I know has a closer definition, which is 75000 fortune points to reach the top Platinum status. This is expected to be maintained each month to reap all the benefits. It equates to wagering $75,000 through the slots, or $375,000 on other qualifying games. Yet another casino offers Platinum to players who earn 10,000 points per month on a rolling 3 month basis, however, it takes $30 of wagering on slots to earn just ONE point, thus $300,000 through the slots each month to maintain Platinum status.

All in all casinos separate their clients into tiers based on the potential profit they make from them. This will be based on their turnover, and what games they prefer. A slots player with a high turnover would be the best player from the casinos point of view, whereas the player that plays just enough Blackjack to clear each bonus is likely considered not worth too much encouragement. One way to get noticed as a VIP is to participate and win some of their contests, and casinos with no decent contests are not worth becoming a high roller at unless you don't worry about losing to the grind of the house edge.

At what time you become a High roller or VIP greatly depends on your playing habits. Slots only players gain their VIP levels faster as of course they risk more than for example BJ strategy players. Indicators for the VIP levels are (but not limited to) deposit frequency, deposit amounts, amount lost, comps, withdrawal frequency, game played, total win/lost pro deposits and many more...

It won't suprise anyone that rewards ($ kickbacks, Travel Tickets, Invitations, etc.) will be highly correlated with the net player loses in a given period. Player's loyalty to a given casino is far higher with high rollers. This give the casino management more possibilities to treat players well in the long run, not only on a day to day basis. For example if a player loose 10K in one day the VIP manager is able to give this player a direct cash kickback of 25% or higher. This is only possible if a player is known to come back the next day or the next week.

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