HTML Email Templates: Five Things Every Layout Needs By Karl Cruise At Isnare.com Ezine Articles

It is necessary for you to pay attention to the layout of the HTML email you wish to send to your clients. Apart from the content, clients also look at the layout before they read your email. The point is it has to look very simple yet professional. This article talks about things your layout should have to give it a professional appearance.

Use generous amount of white space

White space is very crucial in emails. In fact, white space is the cheapest way to make your email look more attractive. Any seasoned marketer will tell you that there should be a balance between white space and text. Too much text will make the email look completely cluttered and untidy. By and large, people don’t always read such mails as they get the impression that the sender is bombarding them with information. Leave some space after every paragraph. The amount of white space you use has to be just right. Too much white space is just as bad as too little.

Use bullet points

Content formatted with bullet points always looks a lot more organized and is easier to read. The email also looks tidier. Use bullet points when you want to highlight certain things or draw your readers’ attention to something highly important. You should also use individual bullet points for important issues so that your readers will be able to give adequate attention to each of them. You may also use bullet points if you intend to incorporate something of your own.

Select an appropriate format for the text

It is very important to choose an appropriate text format, when it comes to the layout of your HTML email. Your clients will always prefer to read your emails in a range of ways. Some may use a web based email service like Hotmail or an email client like Microsoft Outlook, to read emails. That’s the reason why you should choose the most popular text format among readers. This will ensure that your mails look the same across all email services and clients.

Add a catchy subject line

The subject line is the most important component of your emails. Your clients will decide if they want to read the email or not on the basis of the subject. The thing is people receive plenty of emails through out the day. You have to convince them that your email is something that they must take a look at. In other words, use a catchy subject line to impress them.

Don’t compromise on readability

The readability of your HTML email should not be compromised under any circumstances. Your professional design will be of no use if your clients are not able to read the text. Choose a background color for the email very carefully. If you plan to use a dark shade for your background then the font color should be lighter. You should ensure that the background shade enhances the text and not become a distraction. Avoid the use of images as background because most email services and clients have images deactivated, by default. So, if you add one then your clients may see an empty box.

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