Insurance Companies Advertise Loans For Surgery By Michael Challiner At Isnare.com Ezine Articles

Insurance Companies have an extremely impressive selection of preventative healthcare services available. For instance, it is possible to arrange for a mammogram at a time to suit you. If any problems are found, then they can be dealt with quickly with no waiting on any lists and of course you can choose a hospital of your choice. Surely no one would discourage any woman from taking advantage of this. This is an invaluable and sensible step to take for professional working women.

However, the insurers have been accused of using underhand tactics by preying on women's insecurities, by touting loans for plastic surgery. On insurers' websites, there are lists of popular procedures such as collagen injections and facelifts along with costs involved.

When it comes to women paying for these procedures they suggest you apply to a finance company. It is normally the case however, that women, who are unhappy with their appearance, usually have a deeper dissatisfaction. Due to this, The British Association of Aesthetic Plastic Surgeons has turned on the insurers.

Apparently, insurance staff are paid commission for promoting the surgery they offer. Insurers are also accused of employing sales representatives paid on commission who are trained to target young women.

The Association's president said that the insurance company's decision to advertise loans for plastic surgery was "a very sad and dangerous step. The sad thing is that very vulnerable individuals are going to tumble into this. If their life is a mess and they think having their breasts done is going to sort it out, they will borrow the money. After the surgery, their life may still be a mess but they are also indebt. Someone with insecurities about their appearance is vulnerable to enticements towards cosmetic surgery, hoping it will revolutionise their lives but that is not always the case."

Surgeons attending at the association's annual conference the surgeons criticised clinics that resorted to supermarket tactics to persuade women to go under the knife saying that this trivialisation and commoditisation of medical procedures is appalling.

The Association's spokesperson warned that such "enticements" made potentially dangerous surgery seem trivial and the true tragedy is that within this epidemic of rather tasteless activity, there are going to be patients who experience significant complications and lifelong damage from pursuing ill-planned and ill thought out operations. Other commentators said that by advertising prices and services it helps make plastic surgery more accessible.

The insurance companies concerned confirmed that call centre staff were paid commission for setting up appointments and defended the practice. "Our customers have told us that advice on paying for surgery is information they value, therefore we provide brief details on funding options on our websites."

All these comments seem to imply that there is something immoral about cosmetic surgery. Something to be discouraged not encouraged. Surely there is nothing wrong in people trying to improve their looks so long as they are not damaging their health as a result. That being the case, why shouldn't people have the option to borrow in order to finance that part of their lifestyle?

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