There is More to Affiliate Revenue Than Keywords and SEO By Joshua Niemeyer At Isnare.com Ezine Articles

Building a website is complex and it takes time. One of the most important aspects of building a website is search engine optimization (SEO). If your website has poor optimization you will not get good rankings in the search engines cutting yourself off from a vast amount of web traffic. About 90% of web surfers use the search engines as their primary source of finding what they are looking for. There is no doubt that you must implement good SEO tactics and use the right keywords for your niche.

However, there is more to web development than SEO and keywords. For example let's say that you spent a tremendous amount of time focusing on driving traffic to your website, but forgot to make sure that the user experience on your website was a good one. In the end all you will do is drive traffic to your website just to have them hate their experience so much they decide to never come back.

User experience is crucial to converting web surfers into paying customers or repeat visitors. Information is key for a good user experience. This means making sure that all links, sections, categories, and products are presented in a clear and logical manner. Your site needs to easily flow from one section to the next.

You do not want to confuse your visitors!Providing clear information is the best way to get a user to click the "buy" button.

This means having a complete description of the item on the product page and ideally having at least a partial description on the links to the product page. For example if you sell a gasoline generator on your website you do not want the link to this product to simply say "Generator." Rather, it should say "Gasoline Generator." If you can, be even more specific and say "5,000 Watt Gasoline Generator." Good information flow goes hand in hand with good SEO tactics.

You can think of it like this: Good SEO sets the appointments, but it is the content on the website that closes the sale. Before you put anything on the internet always put yourself into the shoes of your target audience and focus your keywords and search engine optimization around that.

This thought process is as equally true for affiliate marketers as people with traditional sales web sites. Actually I would say it is even more important for the information on your affiliate pages to be laid out in a clear and highly targeted manner. Typically when someone clicks through to an affiliate page they are looking for very specific information: If your affiliate page does not present them with that information or capture the visitor’s attention within a handful of seconds that customer will be lost.

One of the most important elements of any web site regardless of its type is the lead in. This is the first thing the web surfer sees when they click through to your webpage. Whether it is a catchy title, or flashy picture, make sure your lead will capture your audience and make them want to browse through the rest of the page.

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