6 Ways to Increase the Traffic to Your Website and Your Conversion Rate

Everyone knows that more Traffic Translates into more sales. So we will need to explore on how to increase your traffic to your website and also how to convert the traffic into sales.

Here are 6 basic ways to increase the traffic to your site:

1. Update your content constantly

2. Search Engine Optimization

3. Email Marketing

4. Squeeze Pages and Pay Per Click Landing Pages

5. eBay classified ads

6. Social Media Marketing

1. Update your content constantly – You will need to update the content on your website constantly. Even so you might have a great website with excellent content and performing very well today, only means you will be slipping down the rankings lower and lower on all the search engines. Noise ratios, which is measured by the updates to your content on your websites, are very important for the new algorithms used by search engines.

2. Search Engine Optimization – The selection of the right keywords promoting the products and services you are offering will have a dramatic effect on traffic generation and sales conversion for your website. Keywords are what potential customers are typing into the search engine to find the product or service you are offering.

3. Email Marketing – Email marketing is everywhere around us. Every store online and brick and mortar is trying to get to sign up for their email list, so they can send you promotions and coupons. You will be surprised how easily people will give you their email address. Email marketing used to have a bad reputation for spamming. This has changed and it is a great deal to reach your customers and keep in contact. The nice part of email marketing is that it is free, and that you have not to print and mail anything.

4. Squeeze Pages and Pay Per Click Landing Pages – When a potential customer ends up at your landing page, you have the opportunity to pre-sale your product or services, so when your customer moves one, they are more likely to purchase. The Squeeze page is a little bit different but will at least guarantee the email address of your customer. Both pages will help you convert the traffic that you have generated with all the techniques described into sales.

5. eBay classified ads – eBay classified ads have two advantages, they help you increase the traffic of potential customers to your website, but they also help you convert that traffic into sales. The beauty about eBay is that everyone searching eBay is there to buy something. Each and everyone is a qualified customer. Considering that each post averages about 100 to 300 hits of people looking to buy, it will not only increase the traffic to your website, but everyone going there is pre-qualified. Nobody is looking for anything for free, everyone is looking to buy. What a great way to qualify your customers.

6. Social Media Marketing – There are many ways to spread the word of your products or services through social media marketing. Anything from facebook, myspace, twitter, bookmarking sites, blogs, links, online forums, etc. Offering free quality advice to people will gain their trust and will give you recognition. You can always add a line pointing people in a subtle way to your website or products. People buy from people they trust and respect.

Getting familiar with all those technique will take some time, and there will be some challenges and set backs, but if you want to strive and be successful online you cannot life without them.

Just go at them and work them. You will find that with the right attitude you will have fun and you will see your business grow.