Copywriting: Designer-Friendly Copywriters By Grant Pasay At Isnare.com Ezine Articles

Copywriters and designers are different animals. That's why I asked some designers I know how us writers can be designer-friendly copywriters. Here's what they came up with.

THE MAIN DIFFERENCE

"I think the main difference between copywriters and designers is that writers feel the need to cover a subject at great length being sure to touch upon every point and detail, whereas most designers secretly would prefer no copy cluttering up their designs at all."

No, that's not a quote from "Copywriters are from Mars, Designers are from Venus." That's how seasoned Vancouver designer, Brian Ritchie, of Detour Creative sees things (http://www.detourcreative.com).

So, what can we learn from these sage words? "Less is more" sounds good.

SKIMMING TIPS

The rest of our designer-friendly tips are courtesy of the talented Brenda Wilson and Tamara Brooks, of Vancouver's Syntric Design (http://www.syntricdesign.com).

"We prefer it when copywriters actively highlight the text, i.e.: provide the header, the sub-header, and bold and italicize the text that needs to be bolded. Website users like to skim text, and as a design firm, we often wish the text was already treated with skimming in mind."

Okay, ladies. We'll keep skimming in mind. Anything else on the subject?

"We love it when copywriters use point form (though not excessively, i.e. no 10 bullet points!). For example, 'The top three things: 1, 2, 3...' On websites, people are much more likely to read bullet points than long paragraphs!"

ANOTHER WEB TIP

"We prefer when copywriters write text that is short, sweet and to the point. Start getting too long, and as a website design firm, we have to make a lot of anchors for people to navigate the text."

Okay, okay. We get the point. Less is more! (Of course, if you're trying to persuade someone to buy a $1,000 item, less is probably less...conversions, that is.)

FINAL GOODIE

"It's fantastic when copywriters provide 'tidbits' or little sayings that can be used throughout a design as quotes."

Hey, no problem. If you want quotes, just take anything from our brilliant copy. (Hmmm, maybe I should read that first quote from Brian Ritchie again.)

Published At: Isnare Free Articles Directory http://www.isnare.com
Permanent Link: http://www.isnare.com/?aid=61082&ca=Writing

Important Notice DISCLAIMER: All information, content, and data in this article are sole opinions and/or findings of the individual user or organization that registered and submitted this article at Isnare.com without any fee. The article is strictly for educational or entertainment purposes only and should not be used in any way, implemented or applied without consultation from a professional. We at Isnare.com do not, in anyway, contribute or include our own findings, facts and opinions in any articles presented in this site. Publishing this article does not constitute Isnare.com's support or sponsorship for this article. Isnare.com is an article publishing service. Please read our Terms of Service for more information.