Marketing Strategies: 3 Simple Steps To Creating Your Ideal Income

Are you interested in creating your ideal income this year? Are you tired of waiting for things to get better? Are you feeling like you have so much more potential than you are currently using?

Imagine for a moment reaching your ideal income this year. What would that look like and feel like? What would you be able to do that you can’t do now?

Ask yourself what are the things you need to be doing right now to manifest that? Do you need to find a way to raise your motivation? Do need to stop procrastinating? Do you need to stop avoiding marketing ? Do you need to be more accountable to yourself?

If you want to learn a simple way to create your ideal income, then read on...

Step 1: Get clear on what you do want.

Do know exactly where you want to be professionally in 12 months from today? To achieve even more clarity, I invite you to this simple visualization.

Sit in a comfortable place where you wont be disturbed. Ask yourself the following questions: In a year from now, what kind of work do you want to be doing? How many hours a week do you want to be doing it ? Who would be your ideal clients and colleagues ? What kind of people do you want to be around? What would be your ideal physical surroundings for work? Finally, ask your self what would be your ideal income? Pick a figure that is realistic but optimistic.

Here’s an example from one of my clients of what your visualization might look like, “ In one year from today, I see myself doing real estate, working mostly with listings, and being surrounded with people I like; people who are upbeat, responsible, committed and motivated. I have my own office, and I am looking out of a big window at a garden. My income is $150,000 net.”

How close is that to what you want to create?

Step 2: Overcoming the obstacles, challenges, self limiting beliefs, and self sabotaging strategies.

In Step 1, you got clarity on your ideal professional life. In Step 2, you identify the blocks you would need to overcome to get there. So ask yourself what is stopping you? What are your self limiting beliefs? What are your self sabotaging strategies?

In my 30 years of coaching people to become successful, the self limiting beliefs that I hear the most are:

• “I’m not good enough”

• “I don’t know enough”

• “I don’t have what it takes to succeed”

• “I can’t do marketing"

• “If I market myself, I’m afraid I’ll be rejected”

Take a good look at the list and ask yourself which ones resonate with you? Here’s the good news: “These are not facts, these are beliefs and beliefs can be changed”. One of the things I help my clients to do is to reprogram their self limiting belief into an Empowering belief. If you were to reprogram the beliefs above into Empowering beliefs what would they sound like? Anything like:

• “I am more than good enough”

• “I know all that I need to know and I can always research and find the answers”

• “I have all I need to succeed”

• “I’m learning to become a Master at marketing”

• “Since I have something of value to offer my prospective clients, most likely I will be accepted”

How would it feel to have those beliefs as your foundation?

Step 3: Create your script.

Once you have clarified what you want and reprogrammed your self limiting beliefs, the next step is to create your script. What is the area that you need to develop the most? Is it marketing, is it time management, is it confidence building? What ever you decide, you need a script to achieve it.

Why do I recommend a script rather than a plan? A business plan is a written document outlining a series of logical steps that lead to the realization of a goal in business. A business plan follows specific guidelines and requires certain information. A script, on the other hand, comes from your imagination. You can write what you want and not have to follow guidelines set by someone else.

Einstein once said, “Imagination is more important than knowledge”. Imagination is an integral part of ourselves and our intuition. When we write a script, we feel what we are writing and those feelings create physical sensations that connect our body to our imagination. When we are free to imagine and feel what we want, not only do we become like magnets to draw it to us, but also we are guided by “inspired action”.

What is the difference between “inspired action” and “frantic action”? The difference is between faith and fear. As you have probably heard, “Desperation doesn’t sell”. And yet, many of my clients have come to see me in a state of fear and panic. They have been taking action steps, frantic action , based on their fear and then they wonder why their marketing isn’t working. Fear doesn’t attract clients, it repels them.

“Inspired action” on the other hand are action steps that you feel inspired to do. What inspires you? Your vision, the reason why you're doing what you are doing. Here’s a tip: if you really want to be successful, focus on the service you’re giving to others, not on the money. The money will follow if you are making a contribution and doing what you love.

One final thought on Faith v.s. Fear. Here’s a story that illustrates the message: a student goes to his teacher and says, “I’m having a terrible struggle between my fear and my faith. My fear is represented by a black dog and my faith is represented by a white dog. They are battling all the time and I don’t know which one is going to win.” The teacher says, “Why, the white dog, of course.” The student says, “How do you know?” The teacher says, “Because that’s the one you’re going to feed.”

Here’s a tip: How many creative ways can you find to feed your white dog?