Trifari The Past & The Present By Sher Matsen At Isnare.com Ezine Articles

Trifari was founded by Gustavo Trifari and his uncle in 1910, and was first known as “Trifari and Trifari”. Gustavo’s uncle departed from the company a few years later and the company then became known as “Trifari”.

In 1917 Leo Krussman joined Trifari,and in 1925 Carl Fishel joined Trifari and became the head of the sales department. The company was then renamed “Trifari, Krussman, and Fishel.”

Trifari history is rich and intresting.

From 1910 to 1975 Trifari was ran by the originating founders and sons of those founders
In 1975 Trifari was purchased by Hallmark Jewelry Co.
In 1988 Trifari was purchased by Crystal Brands
In 1994 Trifari was purchased by Chase Capital Partners, a Lattice Holding Co.which was a division of the Monet Group

But in 2000 the Monet Group, was purchased by Liz Claiborne. Liz Claiborne who then moved Trifari to Puerto Rico making it an off shore operation

In the early part of 1930 Afred Philippe joined Trifari as the head of desig. He was an excellent designer who had worked with companies such as Cartier.

In just a few years Philippe was instrumental in turning Trifari into a profitable company. His art deco designs were extremely popular and because he was able to work with less expensive metals he was able to design the large overlayed flower pins as well as the fruit salad jewelry.

During the art deco period Trifari designs were created to resemble the fine jewelry of that era. As time went on the designs became more flamboyant sometimes even reaching outrageous.

However, their main production always focused on resembling fine jewelry. During the 1940’s there was no designer who had more influence on the fashion industry than Alfred.

He worked with Trifari from the 1930s until his retirement in 1968 eventually becoming the president of Trifari, leading the company in costume and high fashion jewelry.

There were several well known designs who designed for Trifari over the years.:

1930-1968 - Alfred Philippe
1930-1940 - Alfred Spaney
1930-1940 - David Mir
1940 - Norman Bel Geddes
1940 - Joseph Wuyts
1958 – 1965 Jean Paris
1967 – 1979 Andre Boeut
1971 – 1974 Diane Love
1970s - Jonathan Bailey
1980-1990 - Marcella Saltz - Most of her pieces were signed

Trifari produced several lines of jewelry

1932 Gainsborough
1945 Jewels of Tanjore
1946 Talisman
1948 Moghul
1949 Scheherazade
1949 Day and Night
1950 Orientique by Trifari
1951 Gems of India
1952 Coronation Jewels
1952 L'Opera
1954 Evening Star
1958 Pins à la Mode
1958 Triege by Trifari
1959 Sorrento
1959 Etoile
1960 Fantasia by Trifari
1965 The Jewels of India
1966 Trifari's Fireworks
1968 L' Orient, 1968Trifari Light
1969 White Enamel Collection
1972 Ming Collection
1972 the Diane Love Collection

Trifari Signatures were as follows:

1920 –Jewels by TRIFARI with thecrown over T in Trifari - used as a label
1932 - Gainsborough - the printed version was used to ID collections
1935 - KTF – used on metal"
1935 - KTF. With a taller T than other letters – used on metal
1936 - CLIP-MATES – used as a label
1937 - TRIFARI with out the crown above T - used on metal
1939 - TRIFARI with crown above the T - used on metal
1950 - Orientique by TRIFARI - used as label to identify collection
1953 - Ear-Mates in script - used as label
1954 - T with open detailed crown on top - metal hang tag
1954 - KTF with crown over T - used on KTF Industrial Products
1957 - TIE-UPS - used as label
1957 - Tie-Ups by TRIFARI in script and crown over T in Trifari - used as label
1958 - Triege by TRIFARI in script with crown over T in Trifari - label used to ID collection

Current - TRIFARI TM - is used on metal

The Crown above the T has been changed many times over the years both on tags and labels. The first metal tags on items were a fancy open cut that were finely detailed.

The paper label T hang tags were often close to the original but varied from a tall and slender T to a shorter and broader version with different style of the crown.

Trifari is a well known designer in the past and present.

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