Sometimes It Pays To Follow The Crowd - 3 Online Marketing Trends You Can Use By Chris Malta & Robin Cowie At Isnare.com Ezine Articles

It doesn’t matter if running an E-Biz is old hat for you or if you’re just getting started: advertising is always going to be a key element of your business strategy. Search engine marketing is probably the biggest tool you have available for promoting your web store, so you need to stay on top of the trends in that area to be competitive.

1. Blogging for Profit
One of the hottest trends on the Internet right now is blogging. What started as informal personal journaling has become a great way to boost your web site’s traffic. Adding a blog to your web site gives it a personal face, thereby increasing the quality of your site and giving your customers a reason to come back. If your E-Biz specializes in chocolates, you can blog your favorite recipe for fudge brownies, or discuss the latest research on the health benefits of eating chocolate.

Blogging about topics related to the product or service you offer is also a way to get ahead in the search engines’ natural listings, for several reasons:

• You’re constantly adding fresh, relevant content which is exactly what search engines are looking for.

• You’re constantly adding keywords in those blogs.

• Blogs are getting preference in search engine rankings right now. This is especially true of Google — even more so if you use Google’s blogging service, http://blogger.com.

2. Results You Can See
According to Internet marketing expert Derek Gehl, of http://MarketingTips.com, an increased demand for trackable results in paid advertising in the last few years is working to your advantage. When you run a pay-per-click advertising campaign, search engine companies actually give you the tools to monitor the visitors each keyword brings to your site. Gehl recommends running a keyword campaign to track which keywords bring in sales conversions, as opposed to those that only bring in traffic.

Advises Gehl, "It’s a good idea to start with anywhere from 250 to 500 keywords and phrases targeted to your specific market. That’s considered a good test.” Don’t bid too much; you can still get many words for 10 and 15 cents. From there, you can gauge what direction will be the most advantageous for you to take.

3. You’ve Got Mail — Running a Smart Email Campaign
If your business has conducted any email campaigns of late, you've probably been affected by recent changes in spamming laws. The crackdown on spammers has made it increasingly difficult for legitimate business’ mailers to reach their customers’ inboxes. But what many E-Biz owners don’t realize is that the big email service providers (Yahoo, Hotmail, AOL, etc.) have what are called “white lists.” Gehl counsels, “If you’re a legitimate email marketer, you can go to each of those web sites and go through a process to get white listed. And once you’re on that white list, your email automatically goes to that inbox.”

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