Online Business Articles - How To Read For Profit

Of the many reasons that exist for subscribing to ezines, one of the main reasons must be the free and easy access to quality info on just about any topic one is interested in.

Usually this info comes in the form of the ubiquitous ezine 'article'.

In the online marketing segment just about every aspect of the business - from scratch to perfection - and every step in between is covered by gurus and experts. Thank You guys!

As any subscriber knows, a few issues from a handful of ezines is enough to collect megabytes of info on each and every aspect of an online business - right from selecting an opp, developing it, growing it, expanding it and finally - sustaining it. Every topic is explored, explained, and made easy for the possible financial benefit of us network marketers.

YET, how many of us profit from all this free info? Not many it seems as statistics say 97% of new online biz's shut shop in the first year itself.

Sad? Maybe! Can Anything Be Done About It? Surely!

Here are a few suggestions that could help convert word-info into cash-info, i.e. articles to profit!.

1. Take Control! Take Control of the number of ezines you are subscribed to. Make a conscious decision to limit your ezine subscriptions to a number you are comfortable with - keeping in mind your other reasons for joining ezine lists like paid advertising, free advertising, etc.

2. Try reading as opposed to scanning! There is never enough time and if your inbox has too many ezines in it you will most probably be 'scanning' your eines instead of reading them. On the other hand a controlled subscription list will give you enough time to 'Read & Reap' instead of "Rush & Weep'

3. Stop making 'mental notes' Stop making 'mental notes' for later use, Later Rarely Comes! We often come across brilliant articles which we feel will surely make a difference to our site, our advertising, etc and we 'intend' to apply this new info to our online efforts - as soon as we finish going through the remaining messages in our inbox! And ever so often we end up forgetting! So, Stop making 'mental notes'

4. Stop saving articles, hints, tips for 'later' Quite often - while starting out especially - we create neatly organised folders in which we save all the accumulated wisdom from every article, every hint, and every tip we come upon. One day - when the time is right - we intend to apply all this advice to our online business and shoot it off to the next level. One day, that is...till then we collect more! Stop Collecting, Stop Just Saving!

To really profit from your article-reading do this:

Whenever you come upon an article which you feel may help in refining some aspect of your online business, (or any thing else for that matter) send a silent thanks to the universe, then show your gratitude - act - immediately!

Do This
*Copy and save the article in a 'notepad' file.
*Copy and save BUT do not close the file.

Now open whichever aspect of your business this article refers to, be it web-design, web-copy, web-traffic, ad-copy, whatever!

Alt+Tab(windows) between the two and while reading the article immediately apply it to your own efforts - correcting, editing, making changes as you go along.

You will be surprised at the results! And Pleased Too!

If it is ad-copy, yours will change right before your eyes. If it is headline-copy, yours could morph into that 'hypnotic' spell you've read so much about. OR...You could finally understand what triggers are needed for people to buy stuff online and how your site has been missing those 'triggers' for so long now!

(To be able to refer easily to your efforts means you are tracking your work, keeping records and can readily check back on your progress. To use ezine articles on a 'here and now' basis will need you to get similarly organized - if you are not already - and this will take you one more step closer to your success).

Instead of copying to notepad, you could simply resize the article right where it is - in your email program or web page - and start applying it to your efforts. I use notepad for it is extremely easy and quick to copy, save, and open. It's stark black and white format with no toolbars whatsoever helps in staying focused on the task at hand and this gets the job done as quickly as possible. (just like the article you are reading right now there is nothing to distract you, nothing!)

Another thing you could do is take a print-out: This has the added advantage of being able to read the article from more 'angles' than is possible on your desk-top or lap-top. Different 'angles' is important for inspiration has absolutely no regard for time and place or position. A pencil or pen at hand is vital to jot down its fleeting caresses

Either which way the results are instantaneous.

Now all those helpful articles which normally would be scanned and most probably canned, are... Saved, Read, Applied!

Speaking for myself I have realised that this 'now' approach has inadvertently tackled one of my greatest obstacles - Procrastination. I believe it will do the same for you too.

Finest Regards,

Jerome D'souza