iSnare.com - Free Content Articles Directory
Authors Contents [Advanced Search][Add OpenSearch][Job Search]
Distribute your articles to thousands of article sites for only $2 and below! Read more...

Index  Marketing
 

The Nude Model

Submitted By: Arvind Kumar | Word Count: 442 | Views: 284
 
[ Contact the Author] [ Send to a Friend] [ Article Publisher] [Make PDF] [ Print] [ Bookmark & Share]
[ Rate this article] [ Report this article] [ Questions? Ask the community!]
 
Read our Terms of Service before reprinting this article. The submitter specified above has claimed the rights to this article.
Arvind Kumar

Nothing to be very sassy about it. Nudity could be a very crowd pulling idea of marketing. But here NUDE is a new way of modeling a business and see the business environment in a new light called “NUDE” model. It is an acronym stand for

N = Novelty.
U = Utility.
D = Dependability.
E = Economy.

Take the case of fax machines we are so familiar with. But in early period of fax machine, this was novel idea. People ask a lot why anyone should sent data over a telephone line. Slowly but gradually it picked up and became an essential tool of any business. There it became a utility. It lost novelty.

If we study the growth of computer industry, ideas look utility to many and novel to a big part of crowd. It is hanging in between. Many people do not see any novelty into it and use it as they use there phone. According to Michael Dell, it is just matter of time computer and Internet would become an essential utility like telephone.

Same way dependability and economy hold opposite side of table. If something is dependable, it will not be accessible to common people. That means it is very expansive. But it is inexpensive, it will not be dependable. Again the computer industry is hanging out there. Most of dependable systems are not accessible to common folk. While inexpensive system are not that much reliable.

If we want to see NUDE model very successful we can see the ITC model of “e-chaupal” (a case study of Harvard business school) Idea is very rival. Giving the poor and no-so-rich farmers the same tools which are in the reach of rich man like computer access, internet access to solve the age old problem of gap is demand and supply. In an e- chaupal anyone could get the rates of grain in Mandi of New York and Japan sitting in far flung village of Madhya Pradesh, India. They can make their decision whether to sell or not. ITC provide common people a means to connect to the outer world which was earlier a dark and very cruel world for common people. The system holds all ingredient of NUDE model. It is a novel idea. It is using and selling utility and commodities like grain. The whole system is very stable and dependable. You can see the trust in villager’s eyes. And in end the very much accessible to common men out there.

Any business idea of mass market should weigh itself against NUDE model. If you can answer all questions perfectly and deliver with economic profit, your business would a rare gem.

Important NoticeDISCLAIMER: All information, content, and data in this article are sole opinions and/or findings of the individual user or organization that registered and submitted this article at Isnare.com without any fee. The article is strictly for educational or entertainment purposes only and should not be used in any way, implemented or applied without consultation from a professional. We at Isnare.com do not, in anyway, contribute or include our own findings, facts and opinions in any articles presented in this site. Publishing this article does not constitute Isnare.com's support or sponsorship for this article. Isnare.com is an article publishing service. Please read our Terms of Service for more information.

Arvind Kumar is one of prominent writer and consultant on Marketing and Management. You can reach him at arvind@nuttymarketer.com. For more on Gorilla Marketing Strategy and planning visit http://www.nuttymarketer.com
Article Tags: business [See Dictionary], computer [See Dictionary], people [See Dictionary]
Got a question about this article? Ask the community!
Article published on August 21, 2005 at Isnare.com
 
Rate this article:

The Reality Of Marketing Conflict
Submitted by: Arvind Kumar

Rhetoric aside, it’s clear that marketing is entering a new era, an era that will make the sixties and seventies look like a Sunday school picnic...

Divide And Conquer
Submitted by: Arvind Kumar

Any attempt to describe a human mind in physical terms is bound to be symbolic Yet there are certain symbols used in both military and marketing operations that seem to be especially appropriate...

Loosing My Virginity
Submitted by: Arvind Kumar

“Loosing My virginity” is an autobiography by Richard Branson, chairman of ‘virgin group’ This title was choosen over other title like ‘Virgin Group’ or something similar to that would have bring a boring & very sober review and attention of readers...

The “Better Product” Fallacy
Submitted by: Arvind Kumar

Another fallacy ingrained in the minds of most marketing managers is the belief that the better product will win the marketing battle...

E-commerce The Bop Approach
Submitted by: Arvind Kumar

For centuries and most of the decades in the 20th century (ie when computer was invented) access and communication was the tool of rich and ultra rich people, prohibitively expansive to ‘not so rich’ and ‘not at all rich’ people...

Discover the Top 6 Online Success Secrets That People Pay Thousands For at Seminar's Around the World
Submitted by: David Wilkerson

At the beginning of your Online Marketing Career you will have to make alot of big decisions to make...

10 Questions to Ask Before You Hire an Ad Agency
Submitted by: Ashley Hunter

Finding an advertising agency can be an overwhelming task, especially if your company is facing several deadlines or a sales shortage...

Five Ways to Market More Effectively
Submitted by: Jimmy Mack

Let's face the truth Companies spend a great deal of their budget both on print and online advertisement...

Article Marketing Strategy - Your Way to Search Engine Ranking Optimization
Submitted by: Walid Kassar

Article marketing has proved to be a primary tool to attain search engine ranking optimization Using article marketing strategy in the correct way will definitely give you advantage over your competitors and will place you in a high page rank in search engines...

The Easiest Way to Increase Your Affiliate Commission in 3 Simple Steps
Submitted by: Rich Dhani

There must be some reason why certain affiliate earn bigger commission than others Said another way, if two equally skilled affiliate marketer compete ...

6 Reasons Why Network Marketers Working Online Need to Know Search Engine Optimization (SEO)
Submitted by: Dianne Ronnow

Search Engine Optimization (SEO) is the way you plan and construct your website so that it can be discovered, analyzed, and then indexed by search engines...

Make Money Online With Affiliate Marketing Today
Submitted by: Dhruv Patel

The internet is a large community or if you like it can be seen as a market place with an increasing number of visitors daily...

Marketing Your Product the Easy Way
Submitted by: Dhruv Patel

The online marketing business is one of the most competitive if not the most competitive business on the internet; it is very intimidating to enter into because there are millions of businesses that use it...

Merits of Internet Marketing
Submitted by: Dhruv Patel

Internet marketing is a major trend in the approach to investing in an industry that has over 22 billion users daily...

Online Wealth Through Affiliate Marketing
Submitted by: Dhruv Patel

Since the advent of the internet, naturally things have changed Over time, people have now come to embrace the extensiveness of the internet...

The Online Marketing Business
Submitted by: Dhruv Patel

Marketing of products online have become a very good way of advertisement, online marketing allows a manufacturer or company or even an individual to launch products online...

Why Most People Fail in Online Marketing
Submitted by: Dhruv Patel

As we all know, most businesses that start in their first three months will not make profit and in the end most will eventually give up for good...

1 Tip For Ad Copy Titles
Submitted by: Pauline Munoz

Looking for a new a different twist to your ad copy Running out of ideas that jump up and grab your target audience...

5 Must-Do Things in Your Pay-Per Click Marketing Campaign to Make Big Money
Submitted by: Randy Mark

Money is never enough It always seems to us that we need more and more money no matter how hard we work or how much we earn...

Article Marketing Made Easy
Submitted by: Olivia Montgomery

Article Marketing made easy Is there really a way to make it easy...
Isnare.com Footer Divider

© 2004-2009. Isnare Free Articles - An Isnare Online Technologies Free Articles Project. All Rights Reserved.   Privacy Policy