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Dimensional Mailers In Direct Mail Marketing Must Intrigue
The number-one advantage of dimensional mailers is that they get noticed Amidst the #10 envelopes, postcards and other traditional mail that your prospects receive daily, boxes, cylinders and lumpy oversize envelopes stand out...
Author: Alan Sharpe - Category: Marketing
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Do Your Donors Hear Voices (In Your Donation Request Letters)?
Fundraising letters are about people People talk...
Author: Alan Sharpe - Category: Writing
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Lead Generation Company Includes Cheque With Sales Letter
Two of the greatest challenges for a company doing direct mail sales lead generation are getting attention and creating attractive offers...
Author: Alan Sharpe - Category: Marketing
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How To Write Fundraising Letters: Your Donors Deserve Pity
Back in 1985, which I now realize is more than 20 years ago, a homeless man stood at the corner of College and Yonge streets, in downtown Toronto, begging for money...
Author: Alan Sharpe - Category: Writing
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Direct Mail Sales Lead Generation Success Involves Three Numbers
You will succeed at business-to-business direct mail sales lead generation if you master three calculations, and your response rate is not one of them...
Author: Alan Sharpe - Category: Marketing
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Write Better Fundraising Letters By Making A Scene (Includes Examples)
Successful fundraising letters are exciting to read They take you to crack houses, battlefields, logging protests, prisons, floods and other places you will never set foot yourself...
Author: Alan Sharpe - Category: Writing
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Avoid Direct Mail Campaign Response Rates That Are Disastrously High
I once wrote a direct mail piece that generated a dreadful response rate It was too high...
Author: Alan Sharpe - Category: Marketing
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Donation Request Letters Need Suspense To Keep Donor Attention.
How would your next fundraising letter perform if Agatha Christie wrote it
“Alan,” you’re whispering, “Agatha Christie is dead...
Author: Alan Sharpe - Category: Writing
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Write Pre-Lapsed-Donor Donation Fundraising Letters Before Donors Lapse.
When is the best time to recover a lapsed donor Before they lapse...
Author: Alan Sharpe - Category: Writing
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Direct Mail Guarantees Should Hurt
The best guarantee to offer your direct mail buyer is one that hurts You, that is...
Author: Alan Sharpe - Category: Marketing
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Fundraising Appeal Letters: Make Yours Novel Using Fiction Techniques.
What would happen if the author of The Da Vinci Code wrote your next direct mail fundraising appeal letter...
Author: Alan Sharpe - Category: Writing
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Don’t Always Make Direct Mail Headlines Positive
The most powerful headline I ever read and acted upon was a negative headline It changed my life...
Author: Alan Sharpe - Category: Marketing
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Successful Fundraising Donation Letters Use Before-and-After Samples, Examples
The best advice I can give you for writing successful fundraising letters is to act as if your donors are obese...
Author: Alan Sharpe - Category: Writing
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Direct Mail Reply Devices Must Tell Sales Letter Buyers How To Respond.
My brother-in-law says you should be thankful for truckers because everything you buy was handled at some point by a trucker...
Author: Alan Sharpe - Category: Marketing
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Premiums In Request Letters Asking For Donations: Examples, Samples Of Pros And Cons.
Q What is a premium...
Author: Alan Sharpe - Category: Marketing
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Lapsed Donor Reactivation And Recovery: Continue Writing Those Direct Mail Donation Letters.
When is the best time to stop sending direct mail donation appeal letters to your lapsed donors
Never...
Author: Alan Sharpe - Category: Marketing
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Donor Newsletters Boost Direct Mail Donations Without Asking For Donations
I have a client whose direct mail fundraising program is in trouble I think you can profit from his predicament...
Author: Alan Sharpe - Category: Marketing
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Your Not-For-Profit Fundraising Letter Programs Has Three Goals
Your direct mail fundraising program should have three goals
Goal 1...
Author: Alan Sharpe - Category: Marketing
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Like Direct Mail, Landing Page Conversion Starts Above The Fold.
In the Good Old Days of direct mail, which is to say, before 1997 and the advent of the Internet, I and other direct mail marketers agonized over what to put “above the fold...
Author: Alan Sharpe - Category: Marketing
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Donation Thank-You Letter Mistakes To Avoid In Direct Mail Fundraising
I once had a friend who used to bid me farewell by exclaiming, “Up ’yer kilt” Where Jock is today and how many pals he still has I cannot tell...
Author: Alan Sharpe - Category: Writing
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Your Landing Page Should Resume Your Sales Letter In B2B Lead Generation
Do you tell this lie in your sales letters
“Visit our website for more information...
Author: Alan Sharpe - Category: Marketing
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Write Successful Non-For-Profit Fundraising Letters With Personalization
Have you ever played The Mennonite Game When two Mennonites meet for the first time, they soon start asking each other questions designed to discover who and what they share in common...
Author: Alan Sharpe - Category: Writing
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Landing Pages And Direct Mail: Increase Conversions By Answering Top Three Concerns
Your landing page conversions will increase once you answer three of the most common questions asked by visitors who receive your direct mail invitation to visit their website...
Author: Alan Sharpe - Category: Marketing
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Reactivate Lapsed Donors With A Direct Mail Fundraising Survey
A proven way to reactivate lapsed donors is to ask them why they have stopped giving
You can do this with a survey that you enclose in your mailing...
Author: Alan Sharpe - Category: Marketing
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In B2B Direct Mail Lead Generation, Sell Your Offer, Not Your Offering.
In business-to-business direct mail lead generation, sell your offer, not your product
This sounds like lethal advice to a sales person, and it is, to a salesperson responsible for closing sales and meeting quota...
Author: Alan Sharpe - Category: Marketing
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Free Sample Donation Thank-you Letter For Fundraising Gift Or Contribution.
The most important letter in direct mail fundraising never aks for a donation Thank-you letters increase donor loyalty, strengthen relationships and increase your chances of receiving more gifts in the future, including major gifts and legacy gifts...
Author: Alan Sharpe - Category: Writing
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Direct Mail Business-to-Business Sales Lead Generation: 5 Ways To Attract Hotter Prospects.
In B2B direct mail lead generation, as your volume of leads goes up, your quality goes down, and vice versa...
Author: Alan Sharpe - Category: Marketing
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Why Envelopes Outpull Self-mailers In B2b Direct Mail Lead Generation
In business-to-business direct mail lead generation, letters invariably outpull self-mailers, including postcards...
Author: Alan Sharpe - Category: Marketing
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Donation Letters: Raise More Funds By Thinking Like Your Donors
One of the shortcomings of direct mail fundraising is that donors are usually thought of as numbers and not as people...
Author: Alan Sharpe - Category: Marketing
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Donation Thank-you Letters, Cards And Notes Should Never Ask For A Gift.
The most important letter in direct mail fundraising never aks for a gift Ever...
Author: Alan Sharpe - Category: Writing
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