Index
1 - 3 of 3 article(s) found submitted by Alex Clough 
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What Not To Do In Email Marketing
1 Avoid sending emails, or using data that doesn't have the recipient's name in it - personalising emails guarantees much higher response rates...
Author: Alex Clough - Category: Marketing
| | | What Is Email Marketing?
Email marketing is sending emails to customers, newsletter subscribers, members, users; in fact anyone who has agreed that they are happy to revieve marketing emails...
Author: Alex Clough - Category: Business
| | | Email Marketing vs Other Marketing?
Marketing, by definition is: "the business activity of presenting products or services in such a way as to make them desirable" - what email marketing does, is take this previously expensive excercise widely considered as a black art, and place it in the hands of the layman...
Author: Alex Clough - Category: Marketing
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