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Marketing in Phoenix: Why Trust is Marketable
Trust it marketable because it offers prospects a reason to make a purchasing decision with a relatively low level of fear and/or apprehension...
Author: Allan Starr - Category: Marketing
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Phoenix Marketing Perspectives: Is This a Missing Link?
Public relations in Phoenix and other top growth markets is very fluid For example, after being a member of Linkedin for a couple of years, I recently found the time and decided to actually get involved with this venerable business/social networking site that was launched in May of 2003...
Author: Allan Starr - Category: Marketing
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Strategic Marketing: Seven Steps to Effective Marketing
Step 1: Focus on your core product
An Arizona Advertising pro told me that a very successful e-newsletter entrepreneur has built his business around this mantra: "Prospects buy when they trust your value is applicable to them and believe your company is stable...
Author: Allan Starr - Category: Marketing
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Marketing in Phoenix - Making a Marketing Plan Work
The main reason that many marketing plans in Arizona or anyplace on else don't work is that they are not allowed to...
Author: Allan Starr - Category: Marketing
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Small Business Owners Will Lead the Recovery
Why will the “little guys” lead the way It’s just that they always have and they probably always will...
Author: Allan Starr - Category: Business Management
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How do You Spell Success?
Everyone spells this familiar word the same way However there is one notable difference...
Author: Allan Starr - Category: Marketing
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Marketing in Phoenix: From Marketing Partners the Case For Outsourcing
Results of a recent survey by the Yellow Pages Association revealed the following:
"Almost two-thirds of small business owners say they do not seek external marketing help...
Author: Allan Starr - Category: Marketing
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Marketing Agencies: From Marketing Partners of Phoenix a “pastorized” Message For Marketers
I heard a pastor talk to a group of business people a couple weeks ago
Perhaps there were more than a few in the assemblage of about 100 who wondered just what it was that the preacher man could say that would have a bearing on them, particularly in a business sense...
Author: Allan Starr - Category: Marketing
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Phoenix Advertising Agency Head Interacts With Business Owners
As a marketing consultant, I was invited to be a faculty member of the Business Success Institute, a fledgling creation of the Greater Phoenix Chamber of Commerce, through which business owners and managers are brought together for lectures and workshops on finance, human resources, sales and marketing...
Author: Allan Starr - Category: Marketing
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Marketing in a Recession: Lessons From FDR
There is a strategic marketing lesson to be learned in the following words uttered before a rapt audience of Congressmen and United States Senators: “So, first of all, let me assert my firm belief that the only thing we have to fear is fear itself -- nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance...
Author: Allan Starr - Category: Marketing
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The Universality Of Marketing
Within a 10-day period, yours truly presented three marketing talks to a cumulative total of nearly 300 business owners and sales/marketing executives in Trinidad and Tobago...
Author: Allan Starr - Category: Marketing
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