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The Point Of Explanations
When your sales presentations reach the point of explaining how your product or service works does your explanation bring your buyers closer to a yes or a no...
Author: Alvin Day - Category: Marketing
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The Impact Of Rejection
We all get rejected in the sales field; it is a part of the job The most important part of a rejection is the way the sales professional chooses to react to it...
Author: Alvin Day - Category: Marketing
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The Question You Should Answer First
When you approach a selling situation, what is the first question your presentation answers Many salespeople start by explaining how their product works and why the customer just has to have it...
Author: Alvin Day - Category: Marketing
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The Formula For Persuasion
Some salespeople approach a sales pitch with the idea that their product/service will sell itself Many believe that employing all necessary skills to persuade a prospect to buy is tantamount to manipulation and prefer instead to take a kinder, gentler approach that leaves them trying to sell without selling...
Author: Alvin Day - Category: Marketing
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Testing Commitment Levels
A completely unexpected no in a sales situation can be more than frustrating When a prospect who previously expressed great interest, all of a sudden changes his or her mind and says no, the sales professional must seek to understand this decision...
Author: Alvin Day - Category: Business Management
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What Is Your Objective?
When you start a presentation, begin a cold call campaign or otherwise approach a potential customer, are you always sure of your objectives...
Author: Alvin Day - Category: Business
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