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Are You Ashamed Of Your Inner Wear?
In India it is generally seen that women are making strides almost everywhere They are going to uncharted territories and claiming success...
Author: Arvind Kumar - Category: Womens Interest
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Love Marriage
It is often being said that love ends with a marriage But is it a reality that love ends in a marriage...
Author: Arvind Kumar - Category: Marriage
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The Best Defensive Strategy Is The Courage To Attack Yourself
Because of its leadership position, the defender owns a strong point in the mind of the prospect The best way to improve your position is by constantly attacking it...
Author: Arvind Kumar - Category: Business
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The Reality Of Marketing Conflict
Rhetoric aside, it’s clear that marketing is entering a new era, an era that will make the sixties and seventies look like a Sunday school picnic...
Author: Arvind Kumar - Category: Marketing
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Strong Competitive Moves Should Always Be Blocked
Most companies have only one chance to win, but leaders have two If a leader misses an opportunity to attack itself, the company can often recover by copying the competitive move...
Author: Arvind Kumar - Category: Business
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Divide And Conquer
Any attempt to describe a human mind in physical terms is bound to be symbolic Yet there are certain symbols used in both military and marketing operations that seem to be especially appropriate...
Author: Arvind Kumar - Category: Marketing
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Friction Favors The Defense Because An Attack Takes Time
One of the reasons the defensive form of warfare is so strong is the difficulty of launching a surprise attack...
Author: Arvind Kumar - Category: Business
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Using Articles To Get Listed In Google
All of us atleast have one expertise on which we can speak, write and work on our website But now your website is ready and you do not have been listed in major search engine like Google and yahoo etc...
Author: Arvind Kumar - Category: Internet
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Loosing My Virginity
“Loosing My virginity” is an autobiography by Richard Branson, chairman of ‘virgin group’ This title was choosen over other title like ‘Virgin Group’ or something similar to that would have bring a boring & very sober review and attention of readers...
Author: Arvind Kumar - Category: Marketing
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Look Who Is Competiting Against You
A manufacturer of cricket bat was lamenting over decline on the sale of cricket bats But strangely his complaint was not against the ruthless competitors...
Author: Arvind Kumar - Category: Business
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Can Google Bot Help You To Love Your Girl Friend Better!
What is analogy between Santa clause and Google bot Yeah you got it...
Author: Arvind Kumar - Category: Internet
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You Can Be Banned By Google For Using You Own Website
Silly
Yes it may sound so...
Author: Arvind Kumar - Category: Internet
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The Rich Jerk Review: New Agressive And Internet Marketing Methods For All
1) The value proposition The Rich Jerk claims:
* To reveal the unorthodox marketing methods that brought him million dollars each year
* That most of his techniques have never been seen
* That he is better than you because he's richer...
Author: Arvind Kumar - Category: Business
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Motivation, Quality And Individual In Third Wave Companies
Second-wave companies are in the business of getting bigger Size is their religion...
Author: Arvind Kumar - Category: Business
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Specialization, Diversification, Integration
Every business needs a core – an area where it leads Every business must therefore specialize...
Author: Arvind Kumar - Category: Business
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Knowledge Is Business
“Knowledge is the business fully as much as customer is the business Physical goods or services are only the vehicle for the exchange of customer purchasing power against business knowledge”...
Author: Arvind Kumar - Category: Business
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The Nude Model
Nothing to be very sassy about it Nudity could be a very crowd pulling idea of marketing...
Author: Arvind Kumar - Category: Marketing
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Low Cost Or Highly Funded Start Up.
Many new ventures are preoccupied with all the money they are going to make, rather than how they are going to the about making it...
Author: Arvind Kumar - Category: Business
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Sex Up Your Business Growth
A top executive called up me late in the night He was still awake at 3 o’clock...
Author: Arvind Kumar - Category: Business
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Think The Unthinkable
“What the people in business think they know about customer and market is more likely to be wrong than right...
Author: Arvind Kumar - Category: Business
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High Cost Of Not – Doing
9/11, 2001 has hit a whole lot of business But the most badly hit was air industry...
Author: Arvind Kumar - Category: Business
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The Hottest Kiss
The word ‘KISS’ sent a tingling sensation down under your heart Frankly, I wake up everyday in my life in search of a KISS...
Author: Arvind Kumar - Category: Business
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Buzz Marketing: Marketing To Non-marketable Customer
Buzz marketing, also known as ‘word-of-mouth marketing’ ‘guerilla marketing’ or ‘stealth marketing’ is an art of human kind to involve the trendsetters in any community to carry the brand’s message, thus creating an interest in, and a demand for, the brand with no overt advertising...
Author: Arvind Kumar - Category: Business
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The “Better Product” Fallacy
Another fallacy ingrained in the minds of most marketing managers is the belief that the better product will win the marketing battle...
Author: Arvind Kumar - Category: Marketing
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The “Better People” Fallacy
It’s easy enough to convince your own staff that better people will prevail, even against the odds It’s what they want to hear...
Author: Arvind Kumar - Category: Business Management
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Managing Dickheads
“We are so different and individualistic that we can’t work together” Subroto Bag chi, a senior executive in wipro technologies and Indian Technology MNC, said to his chairman in a straight talk...
Author: Arvind Kumar - Category: Business Management
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Finding Weakness In The Competitor Strength.
“The most perfectly designed package in use”
Above statement was made by Raymond Loewy on the six and half -ounce bottle of coca-cola folks in Atlanta (coca-cola base) obviously felt that the coke bottle was there greatest strength...
Author: Arvind Kumar - Category: Business
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Why I Should Go In To Business
If you want to be in your own business because you are ‘sick and tired of being told what to do’, because you want more ‘freedom’, or because you are unappreciated or undervalued, forget it...
Author: Arvind Kumar - Category: Business
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E-commerce The Bop Approach
For centuries and most of the decades in the 20th century (ie when computer was invented) access and communication was the tool of rich and ultra rich people, prohibitively expansive to ‘not so rich’ and ‘not at all rich’ people...
Author: Arvind Kumar - Category: Marketing
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