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Postcard Marketing Wisdom: Repeat Your Success, Not Your Failures
I read a lot of postcard marketing articles written by postcard vendors, and it seems to me that most of them say the same thing:
"Send lots and lots of postcards, and don't question the fact that people aren't responding...
Author: B.R. Cornett - Category: Marketing
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Direct Mail Postcards: 7 Ways To Grab Attention With Your Headline
If you're reading this sentence, you've just supported the point I'm about to make Direct mail postcards with numbered headlines offering solutions work...
Author: B.R. Cornett - Category: Marketing
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Direct Mail Marketing And Wine Labels - What's Your Big Idea?
Not long ago, I read that well-known California winemaker Rodney Strong had passed away While recounting his professional career, the article cited Strong's innovative direct mail marketing tactics...
Author: B.R. Cornett - Category: Marketing
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Mortgage Marketing With Direct Mail: Two Powerful Techniques
In recent years, an increasing number of mortgage professionals have been incorporating direct mail into their mortgage marketing programs...
Author: B.R. Cornett - Category: Marketing
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Direct Mail Marketing: What's Your Audience Statement?
In marketing in general -- and with direct mail in particular -- your audience awareness should be ever-present...
Author: B.R. Cornett - Category: Marketing
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Direct Mail Marketing And The Golden Glimpse: How To Get Your Offer Noticed
In direct mail marketing, you have what I like to call the "golden glimpse" -- that moment, however brief, when your prospect pulls your direct mail piece from the mailbox and actually pays attention to it...
Author: B.R. Cornett - Category: Marketing
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Direct Mail PR: Introducing The Postcard Release
Ever thought of sending a press release in postcard format Sure, it's unconventional...
Author: B.R. Cornett - Category: Marketing
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Direct Mail Marketing: How To Choose A Postcard Vendor
Direct mail postcards can help you promote your business easily, effectively and affordably But to capitalize on these benefits, you need a reliable and efficient program in place...
Author: B.R. Cornett - Category: Marketing
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Real Estate Postcards: Six Ways To Improve Them
As an agent or broker, you probably already know the benefits of using postcards to market yourself Postcard marketing — a...
Author: B.R. Cornett - Category: Real Estate
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Postcard Marketing Tips For Real Estate Agents
If you've been practicing real estate for any length of time, you've encountered postcard marketing in some form or fashion...
Author: B.R. Cornett - Category: Real Estate
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Direct Mail Marketing With Postcards: Got Stopping Power?
Picture this...
Author: B.R. Cornett - Category: Marketing
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Direct Mail Marketing With Postcards -- The Headline Factor
If you're spending money on a direct mail / postcard marketing campaign, but you're not spending time developing headlines -- you're wasting time and money...
Author: B.R. Cornett - Category: Marketing
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Postcard Marketing Ideas For Landscaping Companies
Direct mail postcards allow marketers to pinpoint specific neighborhoods with their message And many landscapers focus heavily on neighborhoods in their marketing efforts...
Author: B.R. Cornett - Category: Marketing
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Postcard Marketing Tips -- Boost Response Rates With A Stronger Message
Postcards can be an effective and affordable part of your marketing program So don't let a lack of writing experience stop you from using them...
Author: B.R. Cornett - Category: Marketing
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