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Warning To Direct Marketers: Asking These Questions Will Kill Your Conversions
For those marketers who labor tirelessly, though fruitlessly, oblivious to marketing history, and unversed in copy that brings home the bacon—please take note: this article is for you...
Author: Barry Densa - Category: Marketing
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Is Your Business Scared Of The Dark, Crying For Its Mommy?
Most businesses talk a big game...
Author: Barry Densa - Category: Internet
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Sex, Lies And The Secret Truth About Marketing
It doesn’t matter which business you’re in; what service or product you’re selling—if you want to net six or seven figures every year, drive your competition into bankruptcy and tears, be voted best marketer of the year and be awarded the Noble Peace Prize and an Oscar—you’ve got to be absolutely great in bed...
Author: Barry Densa - Category: Marketing
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How To Know If Your Website Is Killing Your Business
Just because you build it, and they come...
Author: Barry Densa - Category: Marketing
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Breaking News: Advertising Is Dead!
Don’t agree
Please ask your wife, husband or significant other—in other words, the nearest typical consumer—to answer the following 7 questions:
1...
Author: Barry Densa - Category: Marketing
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Why Swearin’ And Cussin’ In A Sales Letter Can Make You Rich
My 15-year old daughter, she of the high school English Honors and International Baccalaureate Program, wants to teach me how to be a better copywriter...
Author: Barry Densa - Category: Marketing
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Don’t Ever Offer Great Service, Great Value Or A Great Product
Not too long ago a mortgage broker in Texas asked if I’d write a lead generation package for his company—actually he just wanted me to write a letter...
Author: Barry Densa - Category: Marketing
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Time To Kick Some Marketing Butt
Why is it that some direct marketers – particularly those who rely on their marketing efforts to pay their bills, pay their employees, put their kids through college, fund their retirement, fund their stock market losses, pay for Caribbean cruises, second homes, adulterous affairs, gambling predilections and all other foibles and vices – choose to employ headlines that read like this very sentence you’re reading right now...
Author: Barry Densa - Category: Marketing
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How To Marry Many Times And Acquire A Marketing Fortune In 3 Easy Steps
First, let me make something very clear
Whether you’re a dentist, painter, software developer, medical equipment manufacturer, dry cleaner or the Mayflower Madam – you’ve got something to market and sell...
Author: Barry Densa - Category: Marketing
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Web 2.0: Are We Bowing To A False Messiah?
Are you absolutely beside yourself – giddy with delight because Web 20 has finally arrived to help you sell more, sell faster, make you richer, smarter, sexier, and lower your triglyceride levels...
Author: Barry Densa - Category: Marketing
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Design Or Copy? Which Should Do Your Heavy Sales Lifting?
You decide...
Author: Barry Densa - Category: Marketing
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Don’t Waste Your Marketing Dollars On People Who Don’t Like Hot Dogs!
Don’t you love going to a friend’s house just so they can whip out the latest family photos of fat ol’ uncle Ernie sitting in a beach chair, holding a warm beer and smiling like he just let out a fart...
Author: Barry Densa - Category: Marketing
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