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An Estate Planning Primer
An estate is the total value of everything we own--and business and personal assets can add up quickly...
Author: Bill Willard - Category: Finances
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An Annuities Primer
Annuities are long-term investment tools for supplementing retirement income There are no IRS-imposed annual contribution limits, and annuity earnings grow tax-deferred until the funds are withdrawn or paid out as income...
Author: Bill Willard - Category: Finances
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Market Planning -- Getting The Word Out
“There are those who get things done and those who think about getting things done”
--Col...
Author: Bill Willard - Category: Marketing
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Leadership Lessons For Sales Managers
Leadership, like class, is hard to define, but easy to spot
Someone once defined management as “the effective coordination of the efforts of the individuals in a group to accomplish that stated objectives of the organization...
Author: Bill Willard - Category: Leadership
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Making Your Mark With The “Millennials”
Generation Y--The second-largest crop of young people in America's history, offspring of the Boomers—80 million of them, nearly 27 percent of the U...
Author: Bill Willard - Category: Marketing
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Marketing To Hispanics/latinos
A powerful consumer market with annual spending power exceeding $350 billion, Hispanics—or should that be Latinos...
Author: Bill Willard - Category: Marketing
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Multicultural Marketing – Taking Care Of Business At Hand
Multicultural marketing mirrors the changed face of America and is getting the attention of small-business and other organizations looking for an edge in diverse ethnic markets...
Author: Bill Willard - Category: Marketing
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Baby Boomers -- Marketing to the "Me" Generation
Unless you’ve been in a dimly lit cavern for the past several decades, you know that "Baby Boomers" is the collective name given to the 76 million people born in the United States between the end of World War II and 1964...
Author: Bill Willard - Category: Marketing
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Why Target The "Matures"
The "Matures" are the generations that came along between 1909 and 1945 Born to and tempered by economic uncertainty, older Matures were nurtured by the New Deal and served in the mightiest armed force fielded by any nation...
Author: Bill Willard - Category: Marketing
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Why Market To Generation X?
Generation X"--the 40 million or so people born between 1965 and 1976--understands it is living in a world of uncertainty where neither the govern¬ment nor private employers offer lifetime financial security...
Author: Bill Willard - Category: Marketing
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Leadership Lessons Learned The Hard Way, Part I
This widely circulated after-action report prepared by a 1stSgt Paul Berry, USMC following Operation Iraqi Freedom in 2003 offers priceless leadership advice for business owners and managers...
Author: Bill Willard - Category: Business Management
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Leadership Lessons Learned The Hard Way, Part II
In "Leadership Lessons Learned the Hard Way, Part I," Marine First Sergeant Paul Berry’s after-action report on Operation Iraqi Freedom offered priceless advice for business owners and managers...
Author: Bill Willard - Category: Business Management
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Sales Training – A Short Course, Part I
In many organizations, sales managers and experienced producers have training responsibilities for which they are ill-prepared and, in some cases, barely qualified...
Author: Bill Willard - Category: Marketing
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Sales Training – A Short Course, Part II
“I learn by going where I have to go” – Roethke
Sales managers and experienced producers often have training responsibilities that require them to manage this process, helping people do their best by:
• Assessing individual training needs...
Author: Bill Willard - Category: Marketing
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Body Language – It’s What You Don’t Say
You’ll be judged from the moment you walk into a room; the way you stand, sit, and use your hands can send messages—intended or otherwise...
Author: Bill Willard - Category: Marketing
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Don’t Be Taken In By Unauthorized Insurance Entities!
Insurance fraud costs consumers—businesses included--an additional $1,500 per year in increased premiums...
Author: Bill Willard - Category: Finances
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CRM -- Turning Customers Into Clients
Estimates that 20 percent of customers account for 80 percent of total revenues in some businesses is a wake-up call...
Author: Bill Willard - Category: Marketing
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Be Careful What You Write
A small-business owner is someone who runs his own company, but a small business owner is always a shrimp...
Author: Bill Willard - Category: Writing
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"Why You?" -- Professional Identity Branding
You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself from the competition in ways that make people want to do business with you, you’ll forever be selling up hill...
Author: Bill Willard - Category: Marketing
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What a Ghostwriter Can Do for You
What a Ghostwriter Can Do for You Trust and credibility are vital in creating consumer confidence...
Author: Bill Willard - Category: Marketing
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