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1 - 6 of 6 article(s) found submitted by Bob Van Rossum

Why Marketing is More Important Than Sales
Gone are the days when throngs of salesmen in penny loafers knocked on businesses’ doors one by one in hopes of introducing, educating, and converting those “blind” prospects into long-term customers...
Author: Bob Van Rossum - Category: Marketing
 
The Importance of Social Media Marketing
Have you figured out where your potential customers are and how to reach them If your company is doing the same thing it did thirty years ago, your company may not be in business next year...
Author: Bob Van Rossum - Category: Marketing
 
How Marketing Candidates Can Find a Job in a World Dominated by Web 2.0
Simply having a professional looking and up-to-date resume is no longer enough to help you secure a new marketing position...
Author: Bob Van Rossum - Category: Business Management
 
Why the Average CMO Tenure Equals 18 Months
Marketing has never been more important than it is today In fact, marketing is now even more important than sales...
Author: Bob Van Rossum - Category: Business Management
 
How Marketing Contractors Increase Your ROI
Downsizing, layoffs, unemployment, and lower-than-expected earnings are becoming repetitive terms on the six o’clock news...
Author: Bob Van Rossum - Category: Marketing
 
Why Online Marketing Must Be Done In-House
Not surprisingly, marketing departments in cutting-edge companies are beginning to build their own online marketing staff rather than partnering with ad agencies for all of their marketing campaign needs...
Author: Bob Van Rossum - Category: Marketing
 
 
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