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The Emergence of Digital Signage and the Narrowcasting Industry
The hallmark of the digital signage industry – its selling point, its raison d’ętre – is that it allows advertisers to reach an attractive and targeted audience in a captive space...
Author: Bruce Carr - Category: Marketing
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Narrowcasting Networks as Additional Revenue Streams
The term ‘narrowcasting” refers to the distribution of multimedia content – pictures, moving images or animation and sound – to arrays of monitors in specific locations, or even to individual monitors...
Author: Bruce Carr - Category: Marketing
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Digital Advertising Software: Considerations When Choosing A Content Provider For Your Digital Signage Or Narrowcast Network
Digital signage and narrowcast advertising systems – from the arrays of monitors featuring short clips and advertising that play in stores, lobbies, and over the gas pumps, to the small screens in elevators, commuter trains, airplanes and even taxis - has proliferated...
Author: Bruce Carr - Category: Marketing
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Digital Signage "Comes Of Age"
Changing consumer habits, particularly among younger demographics (the teens and young adults that drive retail sales), and improved technology have reached a point where it can be said that digital signage as an advertising medium has truly “come of age” as a marketing vehicle...
Author: Bruce Carr - Category: Marketing
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Digital Signage Fulfils Many Marketing “Roles”
Digital signage, with its eye-catching video played on state-of-the-art monitors, can play many roles in a retail store – roles that have at one time or another been filled by various sales staff...
Author: Bruce Carr - Category: Marketing
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