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An Effective Website - 3 Key Elements
First of all I think I should start this article by defining what I mean by an effective website I view an effective website to be a website that has:
„h Achieved a targeted level of traffic
„h Achieved a targeted quality of traffic i...
Author: Carl Roughsedge - Category: Internet
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Getting Return On Investment From Your Marketing
According to the NatWest Quarterly Survey of Small Businesses in Britain around 17% of small and medium sized businesses in the UK seek marketing advice every year, however less than half of those businesses consider the marketing advice they received to have been a success...
Author: Carl Roughsedge - Category: Marketing
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The Value Of Integrated Marketing
For any small or medium sized business getting the marketing spend right will always be a major factor in the success of the business...
Author: Carl Roughsedge - Category: Marketing
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The Direct Marketing Opportunity
Direct marketing is a sub-discipline of marketing that focuses on driving purchases via a specific "call-to-action"...
Author: Carl Roughsedge - Category: Marketing
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Making Your Website An Effective Marketing Tool
There are two key elements to having an effective online marketing strategy Firstly, a website that is suitable for its intended purpose and secondly driving the right quantity and quality of traffic to that website...
Author: Carl Roughsedge - Category: Marketing
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Drive Your Sales With a Professional Marketing Plan
A marketing plan is a blue print document for a business which is developed to plan and implement the marketing activity necessary to achieve the goals set out for the business...
Author: Carl Roughsedge - Category: Marketing
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Drive Your Business With a Professional Logo
Logo design is an important element in the development of any business, company or brand A logo is a graphic symbol or icon that is central to the identity of the owner and will often consist of four key elements:
- A symbol or icon
- Colours
- Wording
- Typeface
These four elements combine to create a logo which will embodies the very essence of the company, business or brand...
Author: Carl Roughsedge - Category: Marketing
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Marketing Tips For SMEs
Even in the best of times business failure rates amongst small and medium sized businesses are high The terrible shame about that statement is that it simply does not need to be that way, if businesses only got their marketing correct so many of those businesses that fail could have gone on to be a success earning their owners and shareholders a return on their investment...
Author: Carl Roughsedge - Category: Marketing
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Sales Promotion - A Cutting Edge Marketing Tool
Sales promotion is one of the most measurable and directly effective marketing techniques Sales promotion offers tangible rewards or the opportunity to receive tangible rewards in return for a given action or a change in purchasing behavior...
Author: Carl Roughsedge - Category: Marketing
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