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Is it For You: Postcards
Few companies have an unlimited marketing budget, and so they have to decide which types of advertising are best for them...
Author: Colleen Davis - Category: Marketing
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How Catalogs Can Turn Your Business Into Enterprise
A catalog consists of a collection of products that can be grouped into categories by your company It is often said in the business world that catalogs are the best way to track your sales...
Author: Colleen Davis - Category: Marketing
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Tie Yourself to Your Surroundings
There are so many different things out there that are going to be affecting your business in a wide variety of ways...
Author: Colleen Davis - Category: Marketing
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Give Them Something to Remember You By
Business cards serve a very specific and obvious purpose You’re going to get business card printing so that you can give people something so that they’ll be able to contact you later on...
Author: Colleen Davis - Category: Marketing
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Do’s and Don’ts of Creating Catalogs
When it comes to catalog or booklet printing, there are some guidelines you can follow to make your catalog or booklet work hard for you...
Author: Colleen Davis - Category: Marketing
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Why You Should Market With Postcards
If you aren’t using postcard marketing in your marketing campaign, you are missing out on an effective and low-cost marketing tool...
Author: Colleen Davis - Category: Marketing
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Go Beyond the Basics
If you’re going to get calendar printing done with your company, you need to do more than just hand people a calendar...
Author: Colleen Davis - Category: Marketing
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Don’t Try to Force Authenticity
I have to wonder how many companies have hired someone to do their graphic designs for something like their business card printing, and have told the company they hired, “Make it look different but authentic at the same time...
Author: Colleen Davis - Category: Marketing
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Guerrilla Marketing Basics for the Small Business
Guerrilla marketing is a concept that many small business owners can get on board with: it’s a marketing system that relies on a very low budget by using time, energy and imagination to create a successful marketing campaign...
Author: Colleen Davis - Category: Marketing
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What to Look For in a Postcard Printer
Direct mail postcards are one of the most inexpensive and effective ways to promote your business Postcards cost less than $1 to print and mail, and may be even cheaper the more postcards you buy...
Author: Colleen Davis - Category: Marketing
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Do You Know the Difference Between a Flyer and a Brochure?
Whenever I search for flyer printing tips, I’m bound to find some brochure printing tips instead It seems that some industries think that flyers and brochures are one in the same, or at least the same design ideas apply to both...
Author: Colleen Davis - Category: Marketing
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How to Effectively Launch a New Product
Launching a new product takes work – almost as much work as creating the product itself But the results of a well-executed launch are worth it – you can garner much attention and create buzz that will keep new customers seeking out your product for months to come...
Author: Colleen Davis - Category: Marketing
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The Informed Buyer
The more information I have the more comfortable I am about making a purchase The bigger the purchase is the more important this becomes, too, and something all companies should keep in mind...
Author: Colleen Davis - Category: Marketing
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Trade Show Marketing to Everyone From Gen Y to the Boomers
You’re all ready for your trade show You have your poster printing finished, you have brochures ready to hand out, business cards at the ready … but do you have the key knowledge needed for a successful trade show appearance...
Author: Colleen Davis - Category: Marketing
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The Importance of Mailing Lists
When it comes to marketing your business, the mailing list you use for your postcard marketing campaign and any other postcard printing or mail campaign is the most important factor...
Author: Colleen Davis - Category: Marketing
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Do You Know the Two Types of Brochures?
Brochures can serve two main functions: either to attract attention or to give details of your product or service...
Author: Colleen Davis - Category: Marketing
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How to Market to Women
Women and men are different creatures in many ways, and the way they each interpret marketing is very different...
Author: Colleen Davis - Category: Marketing
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26 Tips For Creating And Distributing Your Business Card
The first thing businesses do when they startup is to get business cards It’s one of the most inexpensive and powerful, and necessary, marketing devices used...
Author: Colleen Davis - Category: Marketing
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How to Create a Marketing Plan
If your marketing plan consists of giving a discount when inventory is high and letting customers know about the discount by hanging posters in your window, you may want to rethink your plan...
Author: Colleen Davis - Category: Marketing
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Simple Steps to Put a Spark in Your New Brand
Congratulations You came up with your great new product and just formed your new company to sell it...
Author: Colleen Davis - Category: Marketing
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Effective Writing
Effective writing is not always an easy thing to come by The longer a work of writing is the better the writing needs to be to stand on its own...
Author: Colleen Davis - Category: Writing
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4 Ways To Create A Strong Logo
For small businesses, marketing and branding may be the last thing on your mind You’re busy with running day-to-day operations, focusing on what’s happening in your company today...
Author: Colleen Davis - Category: Marketing
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Be Clear To Be Heard
Your potential customers can’t hear you With the average person exposed to anywhere from a few hundred to a couple thousand ads a day, you need to make sure you stand out...
Author: Colleen Davis - Category: Marketing
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Driving Customers To Your Interactive Website
Interactivity is a very important aspect of modern advertising The ability of a consumer to feel like he is interacting – in real time or close to it – with a product or company can play a major role in getting that consumer to become a customer...
Author: Colleen Davis - Category: Marketing
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Branding – Your Business’s Personality
David Ogilvy, known as the “Father of Advertising” referred to a brand as a “product’s personality… its name, its packaging, its price, the style of its advertising, and above all, the nature of the product itself...
Author: Colleen Davis - Category: Marketing
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What You Need To Know About Your Designers
In the same way that you choose your postcard printing company, your designer selection is one of the most important tasks that you have for your marketing campaign...
Author: Colleen Davis - Category: Marketing
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Reduce Printing Errors By Reading This Article
Before you finalize your poster printing job, you might want to consider these suggestions to help you reduce errors that can be costly on your part later on:
Ask if you can change the size of your ad to save money...
Author: Colleen Davis - Category: Marketing
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Mistakes To Avoid When Printing Business Cards
If you don’t want to ruin the hard work you made in creating your full color business cards or the money you paid for an expensive business card printing company, be sure to avoid these mistakes that can make you fail to reach your marketing goals:
A Low Quality Paper Stock
Cheap materials would make you appear unprofessional and amateurish...
Author: Colleen Davis - Category: Marketing
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Big Things Come In Small Packages
Your custom business cards may be small but they definitely pack a big and mighty punch when it comes to promoting your business to your target customers...
Author: Colleen Davis - Category: Marketing
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Why Your Business Cards Shouldn’t Do All The Work
Why do you think your full color business cards should not be doing all the work as you expect them to...
Author: Colleen Davis - Category: Marketing
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