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Ready, Set, In Compliance
The Federal Reserve Bank recently updated its Cash Services Operating Circular 2 This update applies to all retail and commercial banks...
Author: Corte Swearingen - Category: Business
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Converting Prospects Into Customers
Most small business owners are challenged when it comes to converting their prospects to customers This article outlines three simple marketing strategies to help you move prospects into actual paying customers...
Author: Corte Swearingen - Category: Marketing
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Marketing Strategies For Building Customer Relations
As business owners, we all want to sell more of our products and services to new and existing customers...
Author: Corte Swearingen - Category: Marketing
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Adding Audio to Your Website
Have you ever heard the following phrase
“Just because you can, doesn’t mean you should...
Author: Corte Swearingen - Category: Internet
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How to Build a Compelling Marketing Communications Folder
What do you give your prospects after they’ve expressed an interest in your products or services Most small business owners simply pass out a single sales brochure...
Author: Corte Swearingen - Category: Marketing
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The Four Key Factors For Website Conversion
Before you start performing split and multivariate testing in order to improve your landing page conversion rate, there are several important factors to keep in mind...
Author: Corte Swearingen - Category: Marketing
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Creating Your Unique Value Proposition
Do you know the unique value you bring to customers
Defining your value proposition is the first step in clearly identifying how your products and services are different from your competition...
Author: Corte Swearingen - Category: Marketing
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Website Analytics – A Necessity For Growing Your Business
These days, installing a good website analytics program on your website is simple and costs nothing Still, there are many small business websites that have not taken advantage of the amazing information they can retrieve through an integrated analytics package...
Author: Corte Swearingen - Category: Marketing
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Preselling Your Suspects
A Suspect is a person you think you might be interested in your products or services, but you’re not sure...
Author: Corte Swearingen - Category: Marketing
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Using Latency to Improve Customer Retention
If you record the date of every customer transaction in your database, you can use the power of Latency to help improve your customer retention...
Author: Corte Swearingen - Category: Business Management
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Testing Your Way to Website Profits
Testing has always an important part in marketing and advertising Companies that took the time to test were the ones that were able to zero in on offers yielding high conversion rates...
Author: Corte Swearingen - Category: Marketing
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Powerful Strategies For Successful Article Marketing
A good article submission strategy will not only help position you as an expert in your field, but will also provide you with important inbound links that will work to increase your web traffic...
Author: Corte Swearingen - Category: Marketing
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Three Vital Direct Mail Tips for the Small Business Owner
Direct mail can be a very profitable marketing channel for the small business owner With much emphasis on website and search engine marketing, many companies have forgotten the power of a strong direct mail package to pull in quality leads and convert prospects into customers...
Author: Corte Swearingen - Category: Marketing
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Three Critical Strategies For Every Web Marketing Campaign
Every business owner with a website has some particular goal for visitors It can be as simple as signing up for a newsletter or as complicated as completing a large purchase...
Author: Corte Swearingen - Category: Marketing
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Using Long Tail Keywords to Your Advantage
A keyword is a simple word or phrase that is typed into the search engine by a user looking for information...
Author: Corte Swearingen - Category: Marketing
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Marketing to Your Buyer Personas
A Buyer Persona is a group of people that share similar demographics and interests In the 1996 Presidential election, the Clinton campaign went after a group of voters they felt were the key to the election – the Soccer Mom...
Author: Corte Swearingen - Category: Marketing
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The Power of Integral Marketing
Many small business owners know they need to have some type of marketing program in place, yet many are unsure just how to develop one that will maximize business profits...
Author: Corte Swearingen - Category: Marketing
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Five Effective Link Building Strategies
If you’re a small business owner with a website, the best way to increase your organic traffic is to write interesting and compelling content that is focused towards your target market...
Author: Corte Swearingen - Category: Marketing
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Three Simple Referral Marketing Strategies
I personally know of several very successful small businesses that don’t spend a dime on advertising...
Author: Corte Swearingen - Category: Marketing
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E-Junkie Helps You Sell Online
For most every small business website, there will come a time when you want to sell something When you get to this point, the problem becomes how to install shopping cart buttons and integrate them with the appropriate payment processors...
Author: Corte Swearingen - Category: Internet
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Marketing to Your Customer Types
Many small business owners make the mistake of marketing to everyone with the same product or service...
Author: Corte Swearingen - Category: Marketing
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Using Your Customer Database to Build Profits
One of the most important assets of any small business is the customer database It is the foundation for all successful marketing programs but many small business owners either fail to keep one or do not properly code it for use as a marketing tool...
Author: Corte Swearingen - Category: Business Management
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Five Common Small Business Website Mistakes
Did you know that most small business websites generate very little traffic Whether you have outsourced your web design or have it done in-house, it is important that your webmaster understands the basic structure and on-page criteria that will make the search engines happy...
Author: Corte Swearingen - Category: Internet
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The Power of Recency and Frequency in Growing Your Small Business
Maybe you have heard the term Recency in connection with database marketing While some small business owners are using it to their advantage, most others are not...
Author: Corte Swearingen - Category: Marketing
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Ten Tips For a Successful Ezine
Here are ten easy tips to help ensure your ezine or business newsletter builds trust and confidence Give them a try and see just how big a difference they can make...
Author: Corte Swearingen - Category: Internet
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