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The Rebound of the Used Car Market Well now that the “Hype” is over and the market is starting to settle back down once again, a new realization has come to the forefront for a lot of people: It requires more salary to buy a new car... Author: Dan Mercurio - Category: Automotive
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Dealers Promoting Used Car Sales More Heavily Even with all that is taking place today to try and spur new car sales, many dealers are placing an increased emphasis on expanding their used car sales by overhauling and improving the selection of vehicles and guaranteeing their quality... Author: Dan Mercurio - Category: Automotive
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Driving Green In Today’s Environment With skyrocketing gasoline prices being what they are, the hazards of global warming, and the public’s concern about foreign oil, more and more automakers are offering electric, hybrid, and alternative fuel vehicles... Author: Dan Mercurio - Category: Automotive
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Leads, Leads, And More Leads Although the new car lead business has been around a long time, dealers are taking a new approach to driving quality prospects to their dealerships... Author: Dan Mercurio - Category: Automotive
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Honda - Changing The Way They Market The Civic This is another article, in a series of articles, breaking down and critiquing, automotive manufacturers marketing brochures... Author: Dan Mercurio - Category: Automotive
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Dissecting The 2008 Honda Accord Marketing Brochure Honda, like most other manufacturers, has placed a premium on their point of sale (POS) products The most widely circulated of these point of sale products is their individual model brochures... Author: Dan Mercurio - Category: Automotive
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The Profitable Dealer In today’s competitive market, dealers are looking for every edge to increase the profit they make on each vehicle sold... Author: Dan Mercurio - Category: Automotive
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The Soul Of Kia Kia has Soul and is trying to sell it to the American car buyers But this probably comes as no surprise to the American public The Soul we are talking about was announced earlier this year in 2007 at the International Auto Show... Author: Dan Mercurio - Category: Automotive
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Selling Strategy For Your Website In today’s world, everyone has a product that they feel others just can’t do without Whether it’s the next great tool for gardening or a new way of fixing your car, everyone has the right product for you... Author: Dan Mercurio - Category: Internet
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Customer Loyalty, The Ultimate Road To Profit When we think of the term Customer Loyalty, it is usually describing the behavior of repeat customers, who offer good ratings, reviews, or testimonials about your business... Author: Dan Mercurio - Category: Business Management
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The Next Generation Automotive Dealer Since the initial inception of the automotive dealership showroom, it has been said that the trick to selling cars is how you guide potential customers through the process of buying a car... Author: Dan Mercurio - Category: Automotive
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The SEO 10 Step Thumbnail Manual Let’s get one thing straight, Search Engine Optimization (SEO), can be taught to the masses, but very few individuals are willing to methodically go through the steps, on a consistent basis, to achieve and maintain the ultimate ranking for their website... Author: Dan Mercurio - Category: Internet
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Optimizing For The Masses You write your content effectively, you follow what you believe are the “Golden Rules”, you watch how and where the content is placed on pages and yet you seem to not be able to get your web site ranked highly enough no matter what you do... Author: Dan Mercurio - Category: Internet
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Customer Loyalty – Selling To Your Audience Everyone at one time or another has had an idea for a product or service that they absolutely knew would appeal to the world... Author: Dan Mercurio - Category: Marketing
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Glitz And Glamour – The New Age Automotive Dealer You are in the market for a new car so you sit down in front of your computer, you bring up your favorite search engine, enter your search criteria, click the most promising link and BOOM …... Author: Dan Mercurio - Category: Automotive
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A True Customer Relationship Customer Relationship Management When we hear this term it conjures up a lot of ideas about how a business views their relationship with the average everyday modern consumer... Author: Dan Mercurio - Category: Automotive
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Search Engine Marketing - Automotive Miracle Or Myth In the early days when computers were just coming of age and the internet as we know it today had yet to be born, it was difficult to see what lie ahead... Author: Dan Mercurio - Category: Internet
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Meet And Greet Selling cars is not a very difficult task when it is broken down in its simplest form but there are many factors that can influence the customer that you may not have ever thought about... Author: Dan Mercurio - Category: Automotive
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March Madness - Here We Come With “March Madness” beginning to bud, that means that the conferences are winding up their seasons, and the tournaments are at the door... Author: Dan Mercurio - Category: Sports
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The Top Five Reasons Sports Apparel Is Growing The sports apparel business has become one of the more competitive retail industries over the past 20 years... Author: Dan Mercurio - Category: Sports
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2008 New Car Release Strategy Why do automobile manufactures release new models at all times of the year
People shopping for cars today, face the same decisions they did in years past, 2-door or 4-door, car, truck, van, or SUV... Author: Dan Mercurio - Category: Automotive Rating:  |
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History Of Honda Honda is the largest manufacturer of internal combustion engines in the world, with more than 14 million engines built each year; Honda has established a name for itself in the automobile industry... Author: Dan Mercurio - Category: Automotive
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