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Don't Place Another Ad Before You Read This!
These days there seems to be a bewildering profusion of magazines, newspapers, blogs, networking sites, television stations and the like all of whom want us to pay handsomely to advertise our services via their medium...
Author: David Deakin - Category: Marketing
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Resolving the Dilemma of Ethical Marketing
Many service professionals will tell you that the words 'ethical' and 'marketing' don't belong in the same sentence...
Author: David Deakin - Category: Marketing
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The ONE Thing Your Professional Services Business MUST Have!
Here’s a challenge: Do you know the ONE thing that separates the successful (including the obscenely successful, like Warren Buffet and Bill Gates) from the also-rans...
Author: David Deakin - Category: Marketing
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Two Essential Components of Achievable Goals
In my article "The ONE Thing Your Professional Services Business MUST Have" we talked about the importance of clear, specific, time-linked goals to your professional service business...
Author: David Deakin - Category: Marketing
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Listen and Learn: A Lesson For Marketers
I love my dad: it's necessary to make that clear before I tell you this story My dad is always wondering when I'm going to give up this lark and get a real job...
Author: David Deakin - Category: Marketing
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Never Cold Call Again, And Get More Clients Into the Bargain...
Okay, so that title sounds like a load of phoo-ey, right (And yes, phoo-ey IS a technical term we marketing gurus use...
Author: David Deakin - Category: Marketing
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How to Get Great Response to Your Marketing Efforts? Have a Great Call-to-Action!
The current election race in the USA has given rise to a lot of comparisons between the public-speaking styles of the various candidates in either party - not that deep analysis of potential presidential candidates is anything new...
Author: David Deakin - Category: Marketing
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