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Warning: ‘casual Marketing’ Leads To Business Casualties
Let’s start out by defining exactly what ‘casual marketing’ is In a nutshell, it’s trying a marketing tactic once, maybe twice, and when you don’t see immediate or expected results, you drop that marketing tactic and either try something else or worse yet don’t do any marketing for a while – hoping clients will just magically appear...
Author: Dean Mercado - Category: Marketing
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Secret, Yet Powerful Marketing Weapon Revealed
So you’ve tried direct mail, advertising, you’ve got a web site, maybe you’ve even tried networking as a marketing strategy...
Author: Dean Mercado - Category: Marketing
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7 Reasons You Need To Market With Articles Now
Looking for a simple way to get an edge on your competition
Successful businesses who are in it for the long haul continually apply innovative marketing strategies and tactics to differentiate themselves and get that edge...
Author: Dean Mercado - Category: Marketing
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Dare To Be Different: The Evolution Of An Ezine
As a marketer, and for the record, I do believe that we are all full-time marketers; I am always looking for ways to connect more regularly with and add value to my target audience – I want top-of-mind awareness for myself, my business and my offerings...
Author: Dean Mercado - Category: Marketing
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Networking For Success: The 3 Phases Of Small Talk
In my mind, small talk basically consists of 3 phases:
1 The ice breaker
2...
Author: Dean Mercado - Category: Marketing
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Sell Your Successes: 3 Techniques That Can Lower Your Marketing Costs & Energize Your Business
I attended a seminar the other day at a local trade show and one thing that they mentioned almost in passing that inspired me was the critical concept of “selling your successes”...
Author: Dean Mercado - Category: Marketing
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Jumpstart Your Marketing With The “Rule Of 5”
Let me ask you and be honest with yourself here, are you getting the results you want in your business...
Author: Dean Mercado - Category: Marketing
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Fear Of Failure: For A Marketer, It’s The Kiss Of Death
Susan B Anthony was once quoted as saying “Failure is impossible”...
Author: Dean Mercado - Category: Marketing
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9 Marketing Credos For A Thriving Business
1 Differentiate or Die...
Author: Dean Mercado - Category: Marketing
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Internet Marketing: 5 Reasons Why Your Business Must Have An Online Presence
The Internet has officially changed the face of business and in case no one has done this for you already, let me be the first to formally welcome you to the “Information Age”, or should we call it the “Internet Age”...
Author: Dean Mercado - Category: Marketing
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Marketing: Your Brand Is About More Than Just Good Looks
First let’s clear up a common misconception of what a “Brand” really is A brand is more than just your company’s name or logo...
Author: Dean Mercado - Category: Marketing
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Internet Marketing: 7 Killer Tools You Can Use On A Shoestring Budget Without Having A Website
When most people think of Internet marketing, they think solely of websites Are they right or wrong...
Author: Dean Mercado - Category: Marketing
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Internet Marketing: 10 Deadly Sins Of A Poorly Designed Website
Face it There are tons of websites out there but very few that actually pull their weight and get results...
Author: Dean Mercado - Category: Internet
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