Eyeing The Competition “Never underestimate your competition” Today, that old business adage holds more meaning than ever, but many companies do not take time to objectively assess their company or products and compare them to their adversaries in the marketplace... Author: Deborah Henken And Susan Henken - Category: Business Management
Get To Know Your Customers Marketing is a mystery to a lot of people - one of the great business intangibles A manufacturer can easily look at a piece of capital equipment and calculate the payback on investment the equipment produces... Author: Deborah Henken And Susan Henken - Category: Marketing