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1 - 7 of 7 article(s) found submitted by Deborah Henken And Susan Henken

Pricing: The Final Frontier
Sometimes pricing your products seems like an adventure into a strange new world The process can seem too complicated for anyone but a rocket scientist to comprehend...
Author: Deborah Henken And Susan Henken - Category: Business
 
Love Is Blind: Product Planning With Your Eyes Open
You're sitting at your desk, and suddenly it hits you; a breathtakingly beautiful idea for a new product, that "one and only" offering to catapult your company into instant success...
Author: Deborah Henken And Susan Henken - Category: Business Management
 
Singin' The Market Research Blues
Good data is hard to find It's so easy to get the other kind...
Author: Deborah Henken And Susan Henken - Category: Marketing
 
Eyeing The Competition
“Never underestimate your competition” Today, that old business adage holds more meaning than ever, but many companies do not take time to objectively assess their company or products and compare them to their adversaries in the marketplace...
Author: Deborah Henken And Susan Henken - Category: Business Management
 
Get To Know Your Customers
Marketing is a mystery to a lot of people - one of the great business intangibles A manufacturer can easily look at a piece of capital equipment and calculate the payback on investment the equipment produces...
Author: Deborah Henken And Susan Henken - Category: Marketing
 
All I Really Need Is A Brochure
How many times have you thought that all your business needs is a nice brochure Nothing fancy, just something to pass out at trade shows...
Author: Deborah Henken And Susan Henken - Category: Marketing
 
Arriving At A Marketing Plan
Most people make plans for special events like a weekend away, a party or a vacation Why, then, are many business people so uncomfortable planning for their products’ marketing...
Author: Deborah Henken And Susan Henken - Category: Marketing
 
 
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