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Branding in the Digital Age
Branding has been a rather complex topic since the advent of brand named goods, originating with maker's marks on certain blacksmithing products, proceeding through guild-approved stampings on quality goods, and progressing into the names we know and associate with major brands, such as Chevy, Barnes and Noble, Starbucks, and Wendy's...
Author: Enzo F. Cesario - Category: Internet
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Three Paths to Better Link Building
Information drives the World Wide Web: websites, articles, directories, databases, blogs, vlogs Where there’s a desire for information, there is someone on the web who either has it or is willing to provide it...
Author: Enzo F. Cesario - Category: Internet
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Branding – For Better Or Worse
The point of a brand is to create an instantaneous association in people’s minds The Nike 'swoosh' brings to mind footwear, athleticism, and Michael Jordan...
Author: Enzo F. Cesario - Category: Internet
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Web Analytics And Your Website - What You Need To Know
When it comes to the web, information is king Indeed, the web itself is information, a massive collection of articles, videos, blogs, news stories and photographs trying to convey a message to various audiences scattered around the world...
Author: Enzo F. Cesario - Category: Computers and Technology
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Social Media Marketing – Don’t Make These 3 Mistakes
The Cluetrain Manifesto asserts that "Markets are Conversations" The Manifesto is a document published in 1999 and 10 years later is still considered to be an outstanding treatise on the Internet phenomenon – in regards to the impact and opportunities of Internet and web technology on the modern businessman...
Author: Enzo F. Cesario - Category: Marketing
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How Can Blogging Help My Company Grow?
It is an indisputable fact that the world's economy is moving more toward the online model of exchange...
Author: Enzo F. Cesario - Category: Marketing
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Strengthen Your Advertising With SEO Copywriting
Advertising should be part of any growing business Regardless of what your business does, customers have to know about your product or service in order for them to use it...
Author: Enzo F. Cesario - Category: Internet
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What Are Meta Tags and Why Do I Need Them?
There is no other way to put it; the World Wide Web is big business As an example, you only have to look at the phenomenal success of the online bookstore, Amazon...
Author: Enzo F. Cesario - Category: Internet
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Article Marketing -- Writing for the Internet
Article marketing incorporates writing carefully and concisely for a target audience on the Internet...
Author: Enzo F. Cesario - Category: Internet
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Online Branding – the Basics
The term “brand” has been around for many years and can be used to refer to a company name, a product name, an advertising campaign or a logo...
Author: Enzo F. Cesario - Category: Marketing
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