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1 - 5 of 5 article(s) found submitted by Eric Lynch

How To Market To Technology Innovators, Part 1
If there's one marketing model every high-tech marketing manager should know, it's the Technology Adoption Life Cycle (TALC)...
Author: Eric Lynch - Category: Business
 
The Copywriter's Secret Weapon Against Readers' Fear
If you’re a good B2B copywriter, you probably do your homework before accepting any new copywriting assignment...
Author: Eric Lynch - Category: Business
 
What You Must Account For When Writing Emotional B2B Sales Copy
Emotions We all have them...
Author: Eric Lynch - Category: Business
 
Career Changes Can Be Emotionally Trying
Ever feel like you’ve hurt your chances of getting a job interview because you’ve changed careers in the past...
Author: Eric Lynch - Category: Business
 
How Much Technical Jargon Should You Write In A Software Promotion? Just Enough To Do This…
When writing copy for high tech products like high-end computer software, you have to keep your goal in mind at all times...
Author: Eric Lynch - Category: Marketing
 
 
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